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LATAM Airlines Reduces Cost Per User by 83% with Innovative Ad Technology

South America's largest carrier, LATAM Airlines, has made a significant impact on the cost and carbon footprint of its digital advertising thanks to the...
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News

Publicis Defies Expectations with 20% Revenue Growth in 2022

Publicis Groupe, the world’s third largest advertising group, reported double-digit revenue growth for 2022, with net revenue reaching €12.6 billion, a 20% increase from...
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News

Meta Revenue Drops

Meta Platforms, the parent company of Facebook and Instagram, saw its revenue dip 4% year-over-year in the fourth quarter of 2022, marking the third...
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Marketing Madness

Inside the War Between the IAB and AMA

In recent years, data privacy has become a highly debated topic in the advertising industry, with tech companies like Google and Apple introducing policies...
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News

Jimmy John’s Serves Up MILFs with Yung Gravy

It looks like Jimmy John's and Yung Gravy are bringing a new twist to this year's Valentine's Day celebrations. They've partnered up to release...
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Marketing Madness

Terence Kawaja Compares Advertising Agencies to Cockroaches

Terence Kawaja, CEO of Luma Partners, gave a controversial presentation at the 4A's Decisions conference, where he compared agencies to cockroaches. During the presentation,...
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News

AMAZING: Netflix Double’s Ad-Supported Tier in January

Netflix's move into advertising is showing progress, albeit slowly. The streaming giant has informed advertisers that new sign-ups for the ad-supported tier have doubled...
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News

Digiday Bashes Snapchat in a Strange Article

The article from Digiday titled "Snapchat's pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove...
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