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CTV/OTT Streaming

Inside Warner Bro’s Change of Plans for HBO Max and Discovery+

The year 2022 and 2023 will be remembered as a time of interesting and controversial decisions in the entertainment industry. With the recent merger...
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CTV/OTT Streaming

GumGum Achieves MRC Accreditation for Verity™ Platform

GumGum, a leading global digital advertising platform, has announced a new accreditation from the Media Rating Council (MRC) for its contextual intelligence platform, Verity™....
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News

Biden Wages War Against Big Tech’s Data Collection Practices in SOTU

President Biden is taking a strong stance against targeted advertising in his upcoming State of the Union address. He plans to call for strict...
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News

Google Launches Bard, Its AI Chatbot Challenger to ChatGPT

Alphabet CEO Sundar Pichai announced the launch of Bard, Google's new conversational artificial intelligence (AI) service, in a blog post on Monday. The test...
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Marketing Madness

Money Ball: Diamondbacks Score Big with Jersey Sleeve Advertising

The Arizona Diamondbacks are making a big play in the advertising game. The Major League Baseball (MLB) team recently announced a multi-year deal with...
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Marketing Madness

The Hispanic Advertising Industry Thrives Despite the Ad Recession

The advertising recession that hit many tech giants and media companies in the fourth quarter of 2022 has created concerns in the industry, with...
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Crypto Blockchain

UK Crypto Firms Beware: The Watchdog is Barking with New Ad Rules and Prison Threats!

The UK's Financial Conduct Authority (FCA) has issued a warning to all cryptocurrency businesses operating in the country, reminding them to be ready for...
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News

National Enquirer Gets a New Lease on Life with New Ownership Deal

The National Enquirer, the publication known for its scandals, is about to have new owners. VVIP Ventures, a joint venture between Vinco Ventures, a...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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