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GumGum Achieves MRC Accreditation for Verity™ Platform

GumGum, a leading global digital advertising platform, has announced a new accreditation from the Media Rating Council (MRC) for its contextual intelligence platform, Verity™....
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News

Biden Wages War Against Big Tech’s Data Collection Practices in SOTU

President Biden is taking a strong stance against targeted advertising in his upcoming State of the Union address. He plans to call for strict...
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News

Google Launches Bard, Its AI Chatbot Challenger to ChatGPT

Alphabet CEO Sundar Pichai announced the launch of Bard, Google's new conversational artificial intelligence (AI) service, in a blog post on Monday. The test...
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Marketing Madness

Money Ball: Diamondbacks Score Big with Jersey Sleeve Advertising

The Arizona Diamondbacks are making a big play in the advertising game. The Major League Baseball (MLB) team recently announced a multi-year deal with...
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Marketing Madness

The Hispanic Advertising Industry Thrives Despite the Ad Recession

The advertising recession that hit many tech giants and media companies in the fourth quarter of 2022 has created concerns in the industry, with...
Pesach Lattin -
Crypto Blockchain

UK Crypto Firms Beware: The Watchdog is Barking with New Ad Rules and Prison Threats!

The UK's Financial Conduct Authority (FCA) has issued a warning to all cryptocurrency businesses operating in the country, reminding them to be ready for...
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News

National Enquirer Gets a New Lease on Life with New Ownership Deal

The National Enquirer, the publication known for its scandals, is about to have new owners. VVIP Ventures, a joint venture between Vinco Ventures, a...
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Metaverse

Interpol Wants to Police the Metaverse

The future of the internet is here, and it's called the metaverse. In this concept, people will be represented by 3D avatars in their...
Pesach Lattin -
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 2024: Goodbye Impressions, Hello Attention

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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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