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Hiring & Management

SJ Luedtke Scores with CMO Position at Houston Dynamo Football Club

Houston Dynamo Football Club (HDFC) has announced that SJ Luedtke will be joining the team as its new chief marketing officer. Luedtke, who previously...
Adotat Staff -
Marketing Madness

Inside Yahoo’s Massive Advertising Layoffs

A Yahoo spokesperson told CNBC that the company would provide severance packages to domestic employees who had lost their jobs. Yahoo didn’t provide specific...
Adotat Staff -
CTV/OTT Streaming

Sling TV Takes a Swing at Free Streaming with Freestream Launch

Sling TV, the virtual MVPD, just dropped a bomb on the streaming world with the launch of Sling Freestream, a completely free ad-supported streaming...
Pesach Lattin -
CTV/OTT Streaming

Inside Warner Bro’s Change of Plans for HBO Max and Discovery+

The year 2022 and 2023 will be remembered as a time of interesting and controversial decisions in the entertainment industry. With the recent merger...
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CTV/OTT Streaming

GumGum Achieves MRC Accreditation for Verity™ Platform

GumGum, a leading global digital advertising platform, has announced a new accreditation from the Media Rating Council (MRC) for its contextual intelligence platform, Verity™....
Pesach Lattin -
News

Biden Wages War Against Big Tech’s Data Collection Practices in SOTU

President Biden is taking a strong stance against targeted advertising in his upcoming State of the Union address. He plans to call for strict...
Pesach Lattin -
News

Google Launches Bard, Its AI Chatbot Challenger to ChatGPT

Alphabet CEO Sundar Pichai announced the launch of Bard, Google's new conversational artificial intelligence (AI) service, in a blog post on Monday. The test...
Pesach Lattin -
Marketing Madness

Money Ball: Diamondbacks Score Big with Jersey Sleeve Advertising

The Arizona Diamondbacks are making a big play in the advertising game. The Major League Baseball (MLB) team recently announced a multi-year deal with...
Pesach Lattin -
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