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DanAds and McClatchy’s Dynamic Duo: The Latest Self-Service Ad Platform

DanAds, a prominent advertising technology firm, has joined forces with McClatchy, one of the largest media companies in the United States with over 80...
Adotat Staff -
Marketing Madness

Reeling in the Views: Instagram’s TikTok Rival Takes a Dive

For over two years, Instagram has been trying to compete with TikTok by promoting its short-form video format, Reels. However, in recent weeks, brands...
Adotat Staff -
News

The Price of Late: Late Payments Take Toll on Advertising Supply Chain

Late payments have become a growing issue in the advertising industry, according to a new report released by online ad-revenue exchange OAREX. The data,...
Adotat Staff -
Marketing Madness

TikTok: Banned by Governments, Embraced by Brands

TikTok, the wildly popular short-form video app, continues to be banned by an increasing number of governmental bodies around the world, even as it’s...
Adotat Staff -
Lawyers Run The World

Can the FTC Tackle Text Spam? Proposed Rules Say Yes

Unsolicited text messages are a nuisance that many people have experienced, and they can even be harmful if they contain fraudulent or deceptive content....
Adotat Staff -
Marketing Madness

CMOs Remain Optimistic Despite Economic Winds of Change

Despite economic headwinds, Chief Marketing Officers (CMOs) remain optimistic about emerging technologies such as artificial intelligence (AI) and ChatGPT for customer targeting and behavior...
Adotat Staff -
Leaders

Blend CMO Hila Shitrit Nissim: How to Use Localization in Marketing

BLEND CMO Hila Shitrit Nissim believes that localization in modern marketing is the key to success. We have followed her career and advice, and...
Adotat Staff -
Metaverse

What is the Future of In-Game Advertising?

Intrinsic in-game advertising and measurement may be the future of marketing and advertising. Cary Tilds, Chief Strategy and Operations Officer at Frameplay, believes that...
Adotat Staff -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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