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Marketing Madness

Reeling in the Views: Instagram’s TikTok Rival Takes a Dive

For over two years, Instagram has been trying to compete with TikTok by promoting its short-form video format, Reels. However, in recent weeks, brands...
Adotat Staff -
News

The Price of Late: Late Payments Take Toll on Advertising Supply Chain

Late payments have become a growing issue in the advertising industry, according to a new report released by online ad-revenue exchange OAREX. The data,...
Adotat Staff -
Marketing Madness

TikTok: Banned by Governments, Embraced by Brands

TikTok, the wildly popular short-form video app, continues to be banned by an increasing number of governmental bodies around the world, even as it’s...
Adotat Staff -
Lawyers Run The World

Can the FTC Tackle Text Spam? Proposed Rules Say Yes

Unsolicited text messages are a nuisance that many people have experienced, and they can even be harmful if they contain fraudulent or deceptive content....
Adotat Staff -
Marketing Madness

CMOs Remain Optimistic Despite Economic Winds of Change

Despite economic headwinds, Chief Marketing Officers (CMOs) remain optimistic about emerging technologies such as artificial intelligence (AI) and ChatGPT for customer targeting and behavior...
Adotat Staff -
Leaders

Blend CMO Hila Shitrit Nissim: How to Use Localization in Marketing

BLEND CMO Hila Shitrit Nissim believes that localization in modern marketing is the key to success. We have followed her career and advice, and...
Adotat Staff -
Metaverse

What is the Future of In-Game Advertising?

Intrinsic in-game advertising and measurement may be the future of marketing and advertising. Cary Tilds, Chief Strategy and Operations Officer at Frameplay, believes that...
Adotat Staff -
Metaverse

YouTube’s New CEO is Embracing the Metaverse

The rise of Web3 technologies such as blockchain, cryptocurrency, and NFTs is gradually gaining traction, but they are yet to fully capture the mainstream....
Adotat Staff -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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