It looks like Instagram is about to get a whole lot more crowded—and we’re not just talking about influencers and meme accounts. Earlier this week, it was reported that the Facebook-owned platform is planning to ramp up its number of ads, with a particular focus on augmented reality (AR) ads. This move comes as no … Read more
In case you haven’t heard, the UK retailer Argos recently teamed up with Ocean Outdoor to launch the world’s first ‘cross-platform Web3 metaverse’ package. The partnership includes LandVault, who helped Ocean Outdoor deliver the outdoor metaverse experience. Argos is taking a big step in the metaverse world to become customers’ top of mind for tech … Read more
John Osborn, who stepped down as CEO of OMD earlier this year following a 30-plus year career at Omnicom, has joined advertising decarbonization platform Ad Net Zero as director of its U.S. operations. His appointment follows Ad Net Zero’s rollout during the Cannes Lions festival last summer, which was endorsed by Dentsu, Havas, Interpublic, Omnicom, … Read more
A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out of a Senate committee Thursday, with Senators Amy Klobuchar (D-Minnesota) and Ted Cruz (R-Texas) striking a deal. The Journalism Competition and Protection Act aims to help local and smaller news outlets negotiate by … Read more
In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an announcement from the league said. Financial terms of the deal were not disclosed, though prior reports indicated the league was seeking up to $50 million for the rights. This is a big win … Read more
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