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CTV/OTT Streaming

The Reign of King Broadcast: Will it Last in the Age of FAST TV?

Once upon a time, there was a kingdom called TV Land. In TV Land, there were two major kingdoms: Linear TV and FAST TV....
Pesach Lattin -
Marketing Madness

WTF are Fake Virtual Influencers?

Influencer marketing has evolved to a new level as virtual influencers are becoming more popular among brands and consumers. The market was valued at...
Adotat Staff -
Marketing Madness

Why Mark Zuckerberg Abandoned the Metaverse for AI, and Why You Should Care

The news spread quickly through the tech industry and beyond. Mark Zuckerberg, the billionaire tech tycoon and CEO of Meta Platforms, had quietly abandoned...
Adotat Staff -
Hiring & Management

Wunderkind Names Bill Ingram as CEO to Scale Up Performance Marketing Game

Wunderkind, the performance marketing solution that has been a go-to for brands, publishers, and advertisers, is set to soar higher with the appointment of...
Adotat Staff -
CTV/OTT Streaming

FuboTV Scores Big: Hits $1 Billion in Annual Revenue with Sports-First Strategy

FuboTV, the sports-first virtual MVPD, hit a major milestone in 2022, reaching $1 billion in global annual revenue for the first time. Despite raising...
Adotat Staff -
Marketing Madness

Snapchat’s New BFF: My AI Chatbot Joins the Conversation

Snapchat is introducing a chatbot named “My AI” that will be powered by OpenAI’s latest version of ChatGPT. The goal is to make the...
Adotat Staff -
Hiring & Management

Javier Campopiano brings his limitless creativity to McCann Worldgroup’s global network

McCann Worldgroup, one of the world's leading advertising agencies, has made a major move by announcing Javier Campopiano as their new global chief creative...
Adotat Staff -
News

DanAds and McClatchy’s Dynamic Duo: The Latest Self-Service Ad Platform

DanAds, a prominent advertising technology firm, has joined forces with McClatchy, one of the largest media companies in the United States with over 80...
Adotat Staff -
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Latest news

Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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