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Leaders

Jenny Wall joins VideoAmp, Says goodbye to slime and hello to streaming

VideoAmp, a leading advertising measurement platform, has hired former Nickelodeon executive Jenny Wall as its Chief Marketing Officer, a newly created position. Wall, who...
Adotat Staff -
CTV/OTT Streaming

The Reign of King Broadcast: Will it Last in the Age of FAST TV?

Once upon a time, there was a kingdom called TV Land. In TV Land, there were two major kingdoms: Linear TV and FAST TV....
Pesach Lattin -
Marketing Madness

WTF are Fake Virtual Influencers?

Influencer marketing has evolved to a new level as virtual influencers are becoming more popular among brands and consumers. The market was valued at...
Adotat Staff -
Marketing Madness

Why Mark Zuckerberg Abandoned the Metaverse for AI, and Why You Should Care

The news spread quickly through the tech industry and beyond. Mark Zuckerberg, the billionaire tech tycoon and CEO of Meta Platforms, had quietly abandoned...
Adotat Staff -
Hiring & Management

Wunderkind Names Bill Ingram as CEO to Scale Up Performance Marketing Game

Wunderkind, the performance marketing solution that has been a go-to for brands, publishers, and advertisers, is set to soar higher with the appointment of...
Adotat Staff -
CTV/OTT Streaming

FuboTV Scores Big: Hits $1 Billion in Annual Revenue with Sports-First Strategy

FuboTV, the sports-first virtual MVPD, hit a major milestone in 2022, reaching $1 billion in global annual revenue for the first time. Despite raising...
Adotat Staff -
Marketing Madness

Snapchat’s New BFF: My AI Chatbot Joins the Conversation

Snapchat is introducing a chatbot named “My AI” that will be powered by OpenAI’s latest version of ChatGPT. The goal is to make the...
Adotat Staff -
Hiring & Management

Javier Campopiano brings his limitless creativity to McCann Worldgroup’s global network

McCann Worldgroup, one of the world's leading advertising agencies, has made a major move by announcing Javier Campopiano as their new global chief creative...
Adotat Staff -
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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