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Adtech

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to soothe us into slumber—have become...
Adotat Staff -
Marketing Madness

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share of the U.S. media market...
Pesach Lattin -
Gaming

From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down

Netflix just gave the axe to its Southern California AAA game studio, Team Blue, before it ever released a single game. In a move...
Pesach Lattin -
Adtech

The Art of Empowerment: Stacy Bohrer’s Blueprint for a Better Ad Ecosystem

Stacy Bohrer, the VP of Buyer Development at OpenX, is a force of nature in the adtech realm, and if you’re not paying attention,...
Pesach Lattin -
Adtech

How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet

So, here we are, folks. Google, the tech behemoth that knows more about your browsing habits than your mom, is in the courtroom again....
Pesach Lattin -
CTV/OTT Streaming

Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

With the Senate race in Nevada heating up, it's clear that the contest between incumbent Jacky Rosen and challenger Sam Brown is far from...
Pesach Lattin -
Lawyers Run The World

How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that is Elon Musk's stewardship of the beleaguered platform formerly known as Twitter, now rebranded as...
Pesach Lattin -
Marketing Madness

From ESPN to Clickbait: The Trade Desk’s Curated List of Digital Darlings

The Trade Desk, the darling of the demand-side platform (DSP) universe, has just unveiled its list of the top 100 premium publishers across the...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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