The newest member of the TikTok team is a veteran of the tech world with a lot to prove. Kate Jhaveri has joined TikTok as its new global head of marketing. In her role, she will oversee both consumer and brand marketing for the company. She previously worked with Twitter, Twitch, Facebook, Microsoft, Apple and … Read more
Impossible Foods has hired Leslie Sims as its new Chief Creative and Marketing Officer, according to a company press release. Sims will oversee the brand’s marketing strategy and creative development. She joins Impossible Foods from Deloitte Digital, where she served as US chief creative officer. At Deloitte Digital, she worked with brands including IBM, General … Read more
Mike Fox, a seasoned brand marketer, has joined MUD\WTR as its Chief Marketing Officer, the first person to hold this position with the company. He comes highly experienced, having held leadership roles for world-renowned brands such as Facebook, Snapple, CNN and Sony. In the past 13 years, he’s specialized in scaling early-stage startups from local … Read more
Fabletics has named Ilona Aman as its new chief marketing officer. Aman reports to co-founder Kate Hudson and will lead all of the activewear brand’s marketing initiatives. She comes to Fabletics with a deep background in the sports, entertainment, and lifestyle industries, including leading marketing for the Beyoncé/Ivy Park partnership at Adidas. In her new … Read more
Snappt, the market leader in automated tenant screening and fraud prevention for multifamily housing, has announced Sean X. Cummings as its new chief marketing officer. Prior to this new role, Sean served as the CMO of Embroker, a digital platform for business insurance. He has 30 years of marketing experience, including leadership roles at American … Read more
Nirmal’s experience in the cybersecurity space and his ability to connect with key buyers will enable the success of both Arkose Labs and its customers, said Kevin Gosschalk, founder and CEO.His expertise in go-to-market strategy and knowledge of the challenges faced by CISOs will be instrumental as we grow Arkose Labs. Nirmal boasts deep security … Read more
We are pleased to announce the hiring of Marla Kessler as its Chief Marketing Officer. Ms. Kessler brings decades of experience in marketing and sales, as well as a strong understanding of the challenges facing healthcare organizations today. Under her leadership, Datavant will continue its rapid growth trajectory by helping partners overcome their toughest challenges … Read more
Little Caesars has hired Greg Hamilton, promoting him internally, as its new chief marketing officer. He will replace Jeff Klein, who left the Detroit-based pizza chain in June to join the team at Popeyes Louisiana Kitchen. Hamilton comes to LC with 15 years of experience in the quick-service industry, including previous stints at Wendy’s and … Read more
Twitter has always been a “safe space” for racists, trolls, and other assorted bad actors on the internet. With new ownership under Elon Musk’s leadership promising to “not be the arbiter of truth,” it seems like an obvious choice for people who want to anonymously spread hateful rhetoric or just generally harass people. Brands are … Read more
The NBA has named Tammy Henault as its chief marketing officer. This appointment will help the league do an even better job at engaging with their fans. Henault will lead all global marketing efforts for the NBA, “a global powerhouse with an incredible fanbase,” and its affiliate leagues. She will be based at the league’s … Read more
The Federal Trade Commission (FTC) has issued a proposal that would prohibit the posting of fake reviews online. The proposal, if enacted, would make it unlawful for sellers to post endorsements without disclosing whether they are paid or unpaid. The FTC also recommends requiring disclaimers for social media influencers posting about products and services, and … Read more
Digital Remedy, a leading digital media and technology company, today announced the appointment of Jeremy Haft as the company’s Chief Revenue Officer. He will join the leadership team to accelerate growth, enterprise partnerships, and revenue strategies. Haft comes to Digital Remedy from Channel Factory (the global brand suitability and ad performance platform for YouTube), where … Read more
In a move that will surely have the internet talking, global influencer marketing agency Viral Nation has acquired content production company Eight Seven Media. Eight Seven Media, founded in 2018 by Dylan Scance, has worked with professional athletes like Julio Rodriguez, Tyreek Hill, Sydney McLaughlin, and Tyler Cameron, as well as with brands such as … Read more
New Jersey-based NFL Films is known for its award-winning documentaries and motion pictures about the National Football League. Now, they’re setting their sights on Hollywood. Under the leadership of CEO Steve Ketover, NFL Films is looking to partner with Hollywood studios to produce feature films and TV shows based on the stories of the NFL, … Read more
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