Monday, February 24, 2025

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Musk’s Twitter Follies: Alienating Advertisers and Pushing Profits Down

Elon Musk, the eccentric billionaire and CEO of SpaceX and Tesla, is making headlines once again as he prepares to attend the upcoming MMA...

Epic Games’ Vision of the Metaverse: An Open and Interoperable Ecosystem

The concept of the metaverse has been around for decades, but it wasn't until recently that it gained mainstream attention. With the rise of...

The Future of HR Tech? HiBob’s New CMO Sarah Reynolds Thinks So

HiBob, the company behind Bob, the revolutionary HR platform, is excited to announce the appointment of Sarah Reynolds as its new Chief Marketing Officer....

The Metaverse: Rise of the Phoenix or Dead in the Water? Don’t Believe the Hype!

Ladies and gentlemen, we gather here today to mourn the supposed death of the Metaverse. Or do we? Recent buzz would have us believe...

Dolphin Entertainment makes a Splash with New CMO Hire Ellie Doty

Dolphin Entertainment, Inc. (NASDAQ:DLPN) has made a major splash in the entertainment, hospitality, and technology marketing industry with the hiring of Ellie Doty as...

Marketing Maverick Jeremy Cornfeldt Joins Tinuiti

Tinuiti, one of the largest independent performance marketing firms in the US, has appointed Jeremy Cornfeldt as its first-ever President. With over two decades...

When the Going Gets Tough, the Tough Get Creative: Marketing Strategies for Economic Uncertainty

As the world grapples with economic uncertainty and fears of a recession, it's important for businesses to be proactive and take measures to protect...

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However, a new report from cybersecurity company CHEQ...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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