Monday, February 24, 2025

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Tee-rific News for Golf Fans: Edel Golf Welcomes Expert Marketing Chief

Edel Golf, the premium golf equipment manufacturer that has been making waves in the industry with their innovative products, has just made a major...

FARFETCH Hires Marketing Maverick Nick Tran as CMO

FARFETCH, the global platform for the luxury fashion industry, has made headlines with its recent hiring of controversial marketer Nick Tran as Chief Marketing...

Lights, Camera, Attention: Lumen and TVision’s TV and CTV Attention Metrics

Lumen Research and TVision have joined forces to provide advertisers with a unique, attention-first approach to measuring the effectiveness of their TV and CTV...

Chargebacks911 Facing Feds for Alleged Unfair Practices

The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and its owners,...

BNP Engage Acquires Creative MMS to Expand Digital Marketing Services

In a move to bolster its digital marketing services, BNP Engage, the digital marketing services division of BNP Media, has acquired Creative MMS, a...

MiQ and SeenThis Join Forces to Streamline Creative Delivery for Eco-Conscious Brands

In today's fast-paced digital world, programmatic advertising is the backbone of modern marketing. However, as the online advertising industry continues to grow, so does...

Lies, Damn Lies, and Advertisements: FTC Sends Warning to Gwyneth Paltrow

The Federal Trade Commission (FTC) has issued a warning to advertisers, urging them to back up their product claims or face steep civil penalties....

Will the Advertising Industry Collapse in 2024?

As the dust settles on the collapse of Silicon Valley Bank and Signature Bank, the ad industry is left wondering if this is the...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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