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Hiring & Management

FARFETCH Hires Marketing Maverick Nick Tran as CMO

FARFETCH, the global platform for the luxury fashion industry, has made headlines with its recent hiring of controversial marketer Nick Tran as Chief Marketing...
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News

Lights, Camera, Attention: Lumen and TVision’s TV and CTV Attention Metrics

Lumen Research and TVision have joined forces to provide advertisers with a unique, attention-first approach to measuring the effectiveness of their TV and CTV...
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Lawyers Run The World

Chargebacks911 Facing Feds for Alleged Unfair Practices

The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and its owners,...
Adotat Staff -
News

BNP Engage Acquires Creative MMS to Expand Digital Marketing Services

In a move to bolster its digital marketing services, BNP Engage, the digital marketing services division of BNP Media, has acquired Creative MMS, a...
Adotat Staff -
News

MiQ and SeenThis Join Forces to Streamline Creative Delivery for Eco-Conscious Brands

In today's fast-paced digital world, programmatic advertising is the backbone of modern marketing. However, as the online advertising industry continues to grow, so does...
Adotat Staff -
News

Lies, Damn Lies, and Advertisements: FTC Sends Warning to Gwyneth Paltrow

The Federal Trade Commission (FTC) has issued a warning to advertisers, urging them to back up their product claims or face steep civil penalties....
Adotat Staff -
Marketing Madness

Will the Advertising Industry Collapse in 2024?

As the dust settles on the collapse of Silicon Valley Bank and Signature Bank, the ad industry is left wondering if this is the...
Adotat Staff -
Marketing Madness

Musk’s Twitter Follies: Alienating Advertisers and Pushing Profits Down

Elon Musk, the eccentric billionaire and CEO of SpaceX and Tesla, is making headlines once again as he prepares to attend the upcoming MMA...
Adotat Staff -
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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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