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Hiring & Management

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new Chief Marketing...
Adotat Staff -
Hiring & Management

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has announced the appointment of Melody Lee as its next Chief Marketing Officer (CMO). Lee, a former executive...
Pesach Lattin -
Hiring & Management

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands, Elizabeth Heidt has been promoted to the position of Chief Marketing Officer. With seven years of experience...
Pesach Lattin -
Marketing Madness

Linda Yaccarino Faces Uphill Battle to Save Twitter from Hate, Racism, and Extreme Anti-Semitism

In the wake of a series of controversies and mounting concerns over hate speech, racism, and extreme anti-Semitism on Twitter, all eyes are now...
Pesach Lattin -
Lawyers Run The World

WTF is Maryland’s Digital Ad Tax?

Maryland's Supreme Court has given the green light to the implementation of the country's first-ever digital ad tax, despite facing significant opposition. The law,...
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Hiring & Management

Sephora U.S. Taps Zena Srivatsa Arnold to Lead Growth Strategy

Sephora, the French multinational retailer of personal care and beauty products, has appointed Zena Srivatsa Arnold as its new chief marketing officer for the...
Pesach Lattin -
News

Rise and Fall of Influencer Marketing: the Dylan Mulvaney Fiasco.

In recent years, influencer marketing has become a popular and powerful tool for businesses to reach new audiences and promote their products or services....
Pesach Lattin -
Hiring & Management

Solar-March Brings Two Decades of Marketing Magic to Graduate Hotels

Graduate Hotels has just announced their new Chief Marketing Officer, and it seems they’ve hit the jackpot with their latest hire. Michaella Solar-March brings...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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