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Marketing Madness

The Cannes Festival that Rewrote the Marketing Rulebook

The Cannes Festival of Creativity, held annually in Cannes, France, is a highly anticipated event in the advertising and marketing industry. This year, the...
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Adtech

Criteo’s Compliance Woes: Regulators Show They Mean Business

In a stunning turn of events, adtech firm Criteo has found itself in hot water with regulators, facing a hefty penalty of 40 million...
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Adtech

The Future of Programmatic: Matt Barash Defends the SSP.

In an exclusive interview with VideoWeek, Matt Barash, Vice President at IndexExchange, provides valuable insights into the ever-evolving programmatic advertising landscape. With over 20...
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News

 Unveiling the Sinister Web of Dark Patterns: Amazon’s FTC Lawsuit Sheds Light on Deceptive Practices

In the ever-expanding realm of social media and online platforms, it is no surprise that businesses employ clever methods to catch consumers' attention. However,...
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News

The Trade Desk CEO, Jeff Green, Shares Insights on the Booming Ad Ecosystem and the Power of Unified ID

In a recent interview with CNBC at Cannes, Jeff Green, the CEO of The Trade Desk, shed light on the evolving landscape of the...
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Marketing Madness

Cannes Lions 2023: Attention-Driven Advertising Steals the Show 

Cannes, France - The Cannes Lions festival witnessed a paradigm shift in the advertising world as attention-driven advertising stole the spotlight and left attendees...
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Marketing Madness

Unmasking the Scam: Made-for-Advertising Sites Exposed

An in-depth look at the hidden world of MFA sites and the staggering impact on advertisers' budgetsOver 15 years ago I exposed Mike Warsinske,...
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Hiring & Management

Adeptia Names Joanna Schloss as Chief Marketing Officer to Drive Growth and Innovation

Adeptia, a leading provider of B2B data integration and business data exchange solutions, has announced the appointment of Joanna Schloss as their new Chief...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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