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Adtech

Streaming Advertising: Embracing Change and Conquering the Next 24 Months

We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities.  Over the next two years, streaming advertising is set...
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Adtech

Tech Behemoth Google Faces Billions of Dollars Lawsuit over Deceptive Ad Practices

In a shocking revelation, Google, the tech giant known for its search engine dominance and online advertising prowess, is facing a monumental class-action lawsuit...
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Hiring & Management

Scott Holden: The Ace up Brex’s Sleeve in the Spend Game

Brex, the first fully unified global spend platform, has announced that Scott Holden is joining the company as Chief Marketing Officer. In just over...
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Hiring & Management

Yogurt’s Got a New Guru: Chobani Scoops Up Marketing Maestro Thomas Ranese

We all know Chobani, the foodie trailblazer known for its heavenly Greek yogurt and a fresh outlook on snacking! They've just unveiled their secret...
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Lawyers Run The World

Unmasking the FTC’s Endorsement Guides: A Comprehensive Look at Clear and Conspicuous Disclosures

The Federal Trade Commission (FTC) recently unveiled its long-awaited final revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising, much...
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CTV/OTT Streaming

Is Netflix is Building is Own Advertising Server?

Netflix, the streaming giant that revolutionized the way we consume entertainment, is apparently considering a major shake-up in its advertising strategy. After partnering with...
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Marketing Madness

Google Responds to Accusations of Video Fraud

Well, well, well, it seems like Google's video ad woes just keep piling up. If you read yesterday our featured article in the newsletter,...
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Lawyers Run The World

Inside the Google Video Ad Scam

It's bad. It's actually worse than everyone was saying. Google may owe advertisers billions of dollars and face huge lawsuits after scamming advertisers. For...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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