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Marketing Madness

Unveiling the Intricate Nexus: Decoding the Relationship Between Attention and Brand Outcomes

Let's start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A...
Pesach Lattin -
Lawyers Run The World

Breach of Trust: Advertisers Beware as Google’s Crisis Deepens

Despite all the digital deception and corporate doubletalk, one truth has been glaringly illuminated in the past month: Google's failings in the realm of...
Pesach Lattin -
News

SHAME: Israeli Ad Tech Company IntangoMedia Doubles Down on Made-For-Advertising

In the convoluted world of online advertising, where ethics often take a backseat to profits, Israeli ad tech giant IntangoMedia has sent shockwaves through...
Pesach Lattin -
CTV/OTT Streaming

CTV’s Cash Tsunami: Ad Spend Surfs to $1 Billion in June

In a resounding display of the rapid growth of the advertising landscape, connected TV (CTV) has achieved an unprecedented milestone, with June witnessing a...
Pesach Lattin -
Marketing Madness

STOP LYING: No One Wants Made-for-Advertising Sites in their Media Buys

Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the...
Pesach Lattin -
Marketing Madness

InMobi’s Quantum Leap into Privacy Protection: A Strategic Acquisition to Transform the Landscape

Strategic moves are like pieces on a global chessboard, each calculated with precision to gain an edge: In a surprising yet shrewd maneuver, InMobi,...
Pesach Lattin -
Adtech

Mastering DOOH Jedi Skills: Vistar’s Academy Launches ‘Accelerate’

Vistar Media, a global frontrunner in programmatic technology for digital out-of-home (DOOH) advertising, made a significant announcement on August 16, 2023. The company proudly...
Pesach Lattin -
Hiring & Management

A Symphony of Expertise and Vision: Hazeltree Welcomes Vlad Berson as Chief Marketing Officer

In the dynamic labyrinth of the financial world, where each move ripples through the currents of capital, the right leadership can make all the...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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 2024: Goodbye Impressions, Hello Attention

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FTC Sends Warning Letters to Healthcare Lead Generators

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