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Hiring & Management

Berlew’s Back: Equinix’s Marketing Marvel Returns

Today, Equinix announced a strategic move that sent ripples through the tech industry - the appointment of Adam Berlew as its Chief Marketing Officer...
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CTV/OTT Streaming

Roku Faces Brutal Layoffs Amid Market Share Woes and Quality Concerns

In a shocking turn of events, Roku, the once-thriving streaming platform company, is facing yet another round of brutal layoffs, sending shockwaves through its...
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Hiring & Management

Emilie Cotter Takes the Helm as Audi’s Chief Marketing Officer

In a pivotal move signaling Audi of America's determination to navigate the ever-evolving automotive landscape, the luxury automaker announced the establishment of a groundbreaking...
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Hiring & Management

Virginia Ritchie: Leading Tommy Hilfiger’s Global Marketing Transformation

Virginia Ritchie's appointment as the Global Chief Marketing Officer (CMO) at Tommy Hilfiger marks a significant change in the world of fashion and branding....
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Hiring & Management

Sean Black: A Maverick in the AdTech Arena Takes the Helm at Dailymotion

We know what it’s like when it comes to AdTech PR: attention spans resemble mayflies on caffeine. So the announcement of Sean Black's appointment...
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Hiring & Management

Charting a New Course: Talkdesk Welcomes Neville Letzerich as Chief Marketing Officer

In the ever-evolving landscape of customer experience and contact center solutions, Talkdesk®, Inc. emerges as a trailblazing force, weaving together cutting-edge AI technology and...
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Adtech

Who are the Programmatic Scammers?

A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets, eroding trust, and redefining the very essence of return on investment: We're talking...
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Metaverse

Metaverse Mirage or Digital Destiny? The Great Unveiling

I know how it works: trends flash and fade like neon lights on a nighttime boulevard. The metaverse was a huge neon sign for...
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

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