Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an open bar of binge-worthy dopamine hits. But, as Doug Shapiro’s sharp, no-BS research reveals, the revolution is out of cash and looking for a loan. Streaming doesn’t just monetize less—it barely monetizes at all. For every … Read more
In a move that has the advertising world clutching its collective coffee cups a little tighter, Omnicom Group has thrown down the gauntlet—and not just any gauntlet, but one glittering with the promise of turning the industry’s landscape into their personal playground. On Monday morning, Omnicom announced its audacious plan to acquire Interpublic Group (IPG), … Read more
Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward, outdated, and somehow still getting attention despite adding no value to the conversation. It’s a relic of the early internet, clinging to life in the most chaotic, maddening way possible. Marketers, it’s time to stop the charade. The numbers are in, the experience is trash, and … Read more
Let’s talk about The Trade Desk (TTD) and their latest contribution to the world of advertising—what can only be described as a budgetary black hole. In their infinite wisdom, TTD has rebranded their “Audience Excluder” feature into something fancier-sounding, “Prism,” and slapped on a shiny new price tag that’s nearly three times the original cost. … Read more
PubMatic has officially stepped into the lion’s den, announcing its partnership with Elon Musk’s X (formerly Twitter) as its first major SSP collaborator. The ad tech world is buzzing, debating whether this is a bold move toward innovation or an ill-fated march into the wreckage of a platform struggling with free-fall ad revenue and a … Read more
Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations of shady practices, a public data breach, and a stock price in freefall have the company in full-on damage control mode. To top it off, they’re now sparring with short-seller Culper Research over claims that could … Read more
If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and turning every play into a checkmate. As the Global Head of Wolt Ads, she’s not just playing the game; she’s rewriting the rules, and frankly, the competition doesn’t stand a chance. Wolt started as a Finnish … Read more
Scope3 just shook up the ad tech world by acquiring Adloox, the scrappy French ad verification company that’s been quietly chipping away at fraud, wasted impressions, and low-viewability placements. For a market dominated by IAS and DoubleVerify, Scope3’s move isn’t just a headline—it’s a strategic punch in the face of inefficiency. “Advertisers using our sustainability … Read more
In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to soothe us into slumber—have become the latest playground for ad fraudsters. According to a recent exposé by DoubleVerify, cyber tricksters are turning these calming soundscapes into cash-grabbing machines, siphoning off advertising dollars through elaborate schemes with … Read more
First off, let’s talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share of the U.S. media market take a nosedive, losing a significant chunk of their former dominance. That’s like Starbucks suddenly losing a third of its coffee sales to a hipster lemonade stand—unthinkable, yet here we are. … Read more
Netflix just gave the axe to its Southern California AAA game studio, Team Blue, before it ever released a single game. In a move that reeks of “too big to fail” vibes, Netflix poured money into top-tier gaming talent—veterans from Overwatch, Halo, and God of War—only to shutter the studio a mere two years after … Read more
Stacy Bohrer, the VP of Buyer Development at OpenX, is a force of nature in the adtech realm, and if you’re not paying attention, you might just miss the whirlwind that is her career. With more than two decades of experience stretching across the media landscape—radio, print, TV, and digital—Stacy is no stranger to navigating … Read more
So, here we are, folks. Google, the tech behemoth that knows more about your browsing habits than your mom, is in the courtroom again. And this time, it’s not just for some regulatory wrist slap or to pay a fine that barely dents their Scrooge McDuck-level vaults. No, this time, Uncle Sam is out for … Read more
With the Senate race in Nevada heating up, it’s clear that the contest between incumbent Jacky Rosen and challenger Sam Brown is far from a snooze-fest. This is the kind of high-stakes, edge-of-your-seat drama that keeps political junkies glued to their screens. And guess what? In this volatile arena, Connected TV (CTV) is poised to … Read more
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