Saturday, December 21, 2024
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Metaverse

Crypto Blockchain

CNN Closes NFT Shop

In June 2021, when Bitcoin was trading at $35,585, CNN rolled out an NFT project called Vault by CNN. The goal of the project...
Pesach Lattin -
Metaverse

Disagreement About the Metaverse Could Prove Costly for Brands

With a recession on the horizon, brands are not pulling back on their metaverse-marketing spending — but few of them seem to agree about...
Pesach Lattin -
Metaverse

Metaverse Awareness Growing Fast but Still Low

If you're not familiar with the term "metaverse," it's time to brush up on your tech lingo. The metaverse refers to a shared,...
Pesach Lattin -
Marketing Madness

Instagram is Reportedly Introducing More Ads, and Here’s What That Means for Marketers

It looks like Instagram is about to get a whole lot more crowded—and we're not just talking about influencers and meme accounts. Earlier...
Pesach Lattin -
Metaverse

Billboards in the Metaverse (are finally here!)

In case you haven't heard, the UK retailer Argos recently teamed up with Ocean Outdoor to launch the world’s first ‘cross-platform Web3 metaverse’ package....
Pesach Lattin -
Metaverse

Walmart Enters the Metaverse to Attract GenZ

It's no secret that Walmart is one of the biggest and most influential retailers in the world. But what you may not know...
Pesach Lattin -
Metaverse

What is Intrinsic In-Game Advertising?

Intrinsic in-game advertising is a type of advertising that is placed within the game itself. This means that the ads are seamlessly integrated into...
Pesach Lattin -
Marketing Madness

Does Facebook Want to Ruin the Metaverse?

Facebook…Errr… Meta.. is really into the Metaverse. Some say that even Mark Zuckerberg is obsessed with the metaverse. It's no secret that the founder and...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead...
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