Saturday, December 21, 2024

Metaverse

Who is Afraid of Web3?

One of the big misconceptions about #web3 and #nfts for brands are the risks due to #cryptocurrency. In the current environment, that's a fair...

5 Ways To Engage Creative Consumers in the Metaverse

The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers are also...

How CMOs Can Win the Metaverse Through Gamification

Over the past few years, gamification has become a buzzword in the advertising industry. Gamification is the process of applying game design elements and...

Seven Ways Brands Can Use the Metaverse

The metaverse is an ever-growing collection of digital worlds that can be accessed through virtual reality, augmented reality and other forms. The metaverse is...

Why are We Building “Partial” Metaverses?

In 1992, Neal Stephenson wrote a science fiction novel called Snow Crash, in which he described a fully-fledged virtual world called the Metaverse. In...

Europeans Want to Police the Metaverse

Europol's Innovation Lab has published a new report, entitled Policing in the metaverse: what law enforcement needs to know. The report provides a...

What Facebook’s Struggles with Employee Buy-in Tell Us about the Metaverse

On Monday, Platformer's Casey Newton detailed Zuck's struggles to get employee buy-in on the metaverse. In one survey, only 58% of Meta employees said...

Decentraland Claims Only 8,000 Daily Active Users, Working to Widen Tracking

Decentraland Claims 8,000 Daily Active Users, Working to Widen Tracking Decentraland, a Web3 "metaverse" built on selling 90,000 plots of virtual land, claims to...

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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