Tuesday, January 21, 2025
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Metaverse

Crypto Blockchain

Who is Afraid of Web3?

One of the big misconceptions about #web3 and #nfts for brands are the risks due to #cryptocurrency. In the current environment, that's a fair...
Catherine D. Henry -
Crypto Blockchain

5 Ways To Engage Creative Consumers in the Metaverse

The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers are also...
Pesach Lattin -
Metaverse

How CMOs Can Win the Metaverse Through Gamification

Over the past few years, gamification has become a buzzword in the advertising industry. Gamification is the process of applying game design elements and...
Pesach Lattin -
Metaverse

Seven Ways Brands Can Use the Metaverse

The metaverse is an ever-growing collection of digital worlds that can be accessed through virtual reality, augmented reality and other forms. The metaverse is...
Pesach Lattin -
Metaverse

Why are We Building “Partial” Metaverses?

In 1992, Neal Stephenson wrote a science fiction novel called Snow Crash, in which he described a fully-fledged virtual world called the Metaverse. In...
Pesach Lattin -
Metaverse

Europeans Want to Police the Metaverse

Europol's Innovation Lab has published a new report, entitled Policing in the metaverse: what law enforcement needs to know. The report provides a...
Pesach Lattin -
Metaverse

What Facebook’s Struggles with Employee Buy-in Tell Us about the Metaverse

On Monday, Platformer's Casey Newton detailed Zuck's struggles to get employee buy-in on the metaverse. In one survey, only 58% of Meta employees said...
Pesach Lattin -
Metaverse

Decentraland Claims Only 8,000 Daily Active Users, Working to Widen Tracking

Decentraland Claims 8,000 Daily Active Users, Working to Widen Tracking Decentraland, a Web3 "metaverse" built on selling 90,000 plots of virtual land, claims to...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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