If you’re not familiar with the term “metaverse,” it’s time to brush up on your tech lingo. The metaverse refers to a shared, virtual space where people can interact with each other and with digital content. And according to a new report from KPMG, more than half of Americans are aware of the metaverse – … Read more
It looks like Instagram is about to get a whole lot more crowded—and we’re not just talking about influencers and meme accounts. Earlier this week, it was reported that the Facebook-owned platform is planning to ramp up its number of ads, with a particular focus on augmented reality (AR) ads. This move comes as no … Read more
In case you haven’t heard, the UK retailer Argos recently teamed up with Ocean Outdoor to launch the world’s first ‘cross-platform Web3 metaverse’ package. The partnership includes LandVault, who helped Ocean Outdoor deliver the outdoor metaverse experience. Argos is taking a big step in the metaverse world to become customers’ top of mind for tech … Read more
It’s no secret that Walmart is one of the biggest and most influential retailers in the world. But what you may not know is that Walmart is also a trailblazer when it comes to experimenting with new and innovative ways to reach shoppers. From shoppable recipes to livestreaming events, Walmart is always looking for ways … Read more
Intrinsic in-game advertising is a type of advertising that is placed within the game itself. This means that the ads are seamlessly integrated into the game environment and do not interrupt the player’s gaming experience. Instead, they feel natural to the experience. Intrinsic in-game advertising is a growing trend in the advertising industry, as it … Read more
Facebook…Errr… Meta.. is really into the Metaverse. Some say that even Mark Zuckerberg is obsessed with the metaverse. It’s no secret that the founder and head of Facebook is a big fan of virtual reality, but it seems he’s more interested in the potential of the metaverse than anything else. According to some employees at … Read more
Facebook’s decision to rename itself Meta Platforms (META 0.99%) ignited interest in the virtual worlds that make up the metaverse, a space that Meta CEO Mark Zuckerberg has described as an “embodied internet.” Along the way, sales of virtual real estate have boomed, creating a cottage industry with speculators scooping up parcels, and even big … Read more
Metaverse spending is predicted to total $5 trillion in 2030, according to a new report from McKinsey. The report, which surveyed 2,000 people across the US, UK, Germany, and China, found that 79% of respondents said they had already made a purchase in the metaverse. Of those who had not yet made a purchase, 60% … Read more
In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important tactic to grow engagement within the metaverse. An important precursor to full immersion in this space is the gradual rise … Read more
More on Roblox and the Metaverse. I’m absolutely fascinated with Roblox because it seems to have done what Facebook WANTS to do, years ago. And continues to do well. Roblox (RBLX -9.67%) is a gaming platform that is enormously popular with younger children, with approximately half of its users aged 13 or under. In third-quarter … Read more
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