Tuesday, January 21, 2025
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Metaverse

Marketing Madness

How Brands Are Using In-Game Advertising

Video games have come a long way from the arcade and console games of the past.  The evolution of technology has brought about a...
Pesach Lattin -
Metaverse

Is the Metaverse Dead?

It's official: Apple announced it will not release an AR headset. The market is indeed flooded with multiple decent industrial headsets—even Kara Swisher didn't...
Catherine D. Henry -
Metaverse

Will 2023 be “The Year of the Metaverse?” Insights from CES

At CES this year, we heard a lot about the metaverse. But it wasn't the bang we were expecting. Instead, it was more of a whimper—a...
Catherine D. Henry -
Metaverse

Why Did the Metaverse Fail in 2022?

The Metaverse. For a while there, it was all anyone could talk about. In October, Facebook reorganized its mission statement and changed its name to "Meta,"...
Pesach Lattin -
Marketing Madness

Mercedes-Benz Launches First AR Activation During College Football Game

Mercedes-Benz is going to try something new. They want to make their electric cars look like they're racing around the stadium during a college...
Pesach Lattin -
Marketing Madness

Chipotle First Restaurant to Promote Physical Activity Through Augmented Reality

Chipotle Mexican Grill is launching a Snapchat lens to encourage people to maintain healthy habits, and it will reward those who participate with free...
Pesach Lattin -
Metaverse

Is Digital Scarcity the Key to the Metaverse?

For years the dream of a persistent virtual world has been touted as a unique future form of human experience. Since Facebook rebranded to Meta...
Pesach Lattin -
Metaverse

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to be, to maintain their high-end image. So,...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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