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Metaverse

Marketing Madness

How Brands Are Using In-Game Advertising

Video games have come a long way from the arcade and console games of the past.  The evolution of technology has brought about a...
Pesach Lattin -
Metaverse

Is the Metaverse Dead?

It's official: Apple announced it will not release an AR headset. The market is indeed flooded with multiple decent industrial headsets—even Kara Swisher didn't...
Catherine D. Henry -
Metaverse

Will 2023 be “The Year of the Metaverse?” Insights from CES

At CES this year, we heard a lot about the metaverse. But it wasn't the bang we were expecting. Instead, it was more of a whimper—a...
Catherine D. Henry -
Metaverse

Why Did the Metaverse Fail in 2022?

The Metaverse. For a while there, it was all anyone could talk about. In October, Facebook reorganized its mission statement and changed its name to "Meta,"...
Pesach Lattin -
Marketing Madness

Mercedes-Benz Launches First AR Activation During College Football Game

Mercedes-Benz is going to try something new. They want to make their electric cars look like they're racing around the stadium during a college...
Pesach Lattin -
Marketing Madness

Chipotle First Restaurant to Promote Physical Activity Through Augmented Reality

Chipotle Mexican Grill is launching a Snapchat lens to encourage people to maintain healthy habits, and it will reward those who participate with free...
Pesach Lattin -
Metaverse

Is Digital Scarcity the Key to the Metaverse?

For years the dream of a persistent virtual world has been touted as a unique future form of human experience. Since Facebook rebranded to Meta...
Pesach Lattin -
Metaverse

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to be, to maintain their high-end image. So,...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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