Tuesday, January 21, 2025
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Metaverse

Marketing Madness

WTF is Intrinsic In-Game Advertising all About?

In recent years, video games have become increasingly popular, with millions of people around the world actively engaging in virtual spaces. As the number...
Pesach Lattin -
Metaverse

Virtual Dreams, Real Nightmares: The Pitfalls of Metaverse Expansion

Retailers are walking back their metaverse expansion plans suddenly, causing some to question the future of this virtual world. Brands have been using the...
Adotat Staff -
Leaders

Epic Games’ Vision of the Metaverse: An Open and Interoperable Ecosystem

The concept of the metaverse has been around for decades, but it wasn't until recently that it gained mainstream attention. With the rise of...
Adotat Staff -
Metaverse

The Metaverse: Rise of the Phoenix or Dead in the Water? Don’t Believe the Hype!

Ladies and gentlemen, we gather here today to mourn the supposed death of the Metaverse. Or do we? Recent buzz would have us believe...
Pesach Lattin -
Metaverse

The Metaverse’s Security Dilemma: Decentralized Ownership vs. Centralized Protection

Web3 is the evolution of the internet, where the centralized control mechanism is eliminated, and data ownership is given back to the users. The...
Adotat Staff -
Metaverse

From Snow Crash to the Metaverse: Neal Stephenson’s Vision for the Future

Neal Stephenson, a renowned science-fiction author and co-founder of Lamina1, a blockchain-based start-up that aims to build an expansive metaverse, recently discussed his views...
Adotat Staff -
Hiring & Management

Can We Use the Metaverse for Recruiting?

Recruiting in the Metaverse is revolutionizing the talent war, and it may well be the future of recruitment. The Metaverse is projected to become...
Adotat Staff -
Metaverse

What is the Future of In-Game Advertising?

Intrinsic in-game advertising and measurement may be the future of marketing and advertising. Cary Tilds, Chief Strategy and Operations Officer at Frameplay, believes that...
Adotat Staff -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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