There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make them flinch. That’s who we’re dealing with here—dedicated, distracted, and delightfully obsessed. And if you’re in the advertising world, this should sound like a golden ticket. Gamers are, by nature, a captive audience. But despite this, … Read more
Alright folks, the digital playground where avatars roam free and creativity knows no bounds, is diving headfirst into the wild world of advertising. Yes, you heard that right. The same place where you can build your dream theme park or race against friends in a virtual drag race is now aiming to rake in a … Read more
There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds. It’s a war that brands are waging on the virtual battleground of Fortnite, the colossus of gaming that has captivated millions of fans across the globe. In this article, I reveal the … Read more
I know how it works: trends flash and fade like neon lights on a nighttime boulevard. The metaverse was a huge neon sign for a long time, full of hype and little reality. Thus, the metaverse, that nebulous realm of digital experience, has been caught in a tug-of-war between exuberant optimism and skeptical scrutiny. As … Read more
Monetizr, the advertising experience platform, has successfully secured $4 million in a recent fundraising round, led by Change Ventures, a prominent investment firm. Other investors included Techstars and Ludus Ventures, as well as notable angel investors Ari Paparo, CEO of Marketecture Media and former executive at Google and Beeswax, and Jared Schrieber, Founder of InfoScout/Numerator. … Read more
As the gaming industry continues to evolve,the next years promise to be a pivotal marked by significant shifts in gaming culture, technology, and advertising strategies. Gaming has become a multifaceted medium that transcends traditional entertainment boundaries, attracting diverse audiences and opportunities for brands to engage with consumers on a deeper level. In this comprehensive article, … Read more
In recent years, the gaming industry has witnessed a significant growth in advertising as brands recognize the immense potential of reaching a captive audience within the gaming ecosystem. From programmatic in-game ads to immersive brand integrations, marketers are vying for gamers’ attention and competing for a share of the gaming advertising budget. This article delves … Read more
In a world where the term “metaverse” has become synonymous with Mark Zuckerberg’s failed corporate experiment, it’s easy to overlook the vibrant and dynamic digital landscape that continues to evolve outside his grasp. While the version of the metaverse that Zuckerberg envisioned may have died a quiet death, there is hope on the horizon. We … Read more
In recent years, video games have become increasingly popular, with millions of people around the world actively engaging in virtual spaces. As the number of active video gamers worldwide is predicted to exceed 3.2 billion by 2023, the opportunities for marketers to reach customers through intrinsic in-game advertising are seemingly endless. But what exactly is … Read more
Retailers are walking back their metaverse expansion plans suddenly, causing some to question the future of this virtual world. Brands have been using the metaverse to build brand experiences and marketing, but many have yet to report on its conversion rate. With the threat of recession, retailers and brands are likely to pare down unprofitable … Read more
The concept of the metaverse has been around for decades, but it wasn’t until recently that it gained mainstream attention. With the rise of multiplayer games, social networks, and virtual worlds, the metaverse has become a real possibility. Epic Games, the developer behind Fortnite, is one of the companies leading the charge towards this vision. … Read more
Ladies and gentlemen, we gather here today to mourn the supposed death of the Metaverse. Or do we? Recent buzz would have us believe that the Metaverse has met its untimely demise, but hold onto your virtual hats, dear readers, for the rumors of its death have been greatly exaggerated, as Neil Patel so eloquently … Read more
Web3 is the evolution of the internet, where the centralized control mechanism is eliminated, and data ownership is given back to the users. The technology that underpins Web3 is blockchain, which is a distributed ledger that provides secure and immutable data storage. Web3 has been touted for its decentralization and user-centricity. However, when it comes … Read more
Neal Stephenson, a renowned science-fiction author and co-founder of Lamina1, a blockchain-based start-up that aims to build an expansive metaverse, recently discussed his views on the metaverse with Tim Bradshaw, the FT’s global technology correspondent. Stephenson’s breakthrough 1992 novel Snow Crash predicted many technological advancements, such as cryptocurrency, Alexa, avatars, virtual-reality goggles, multiplayer online games, … Read more