Tuesday, January 21, 2025
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Metaverse

Gaming

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make them flinch. That’s who we’re...
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Marketing Madness

Roblox’s Year of Scale: How Ads Became the Name of the Game

Alright folks, the digital playground where avatars roam free and creativity knows no bounds, is diving headfirst into the wild world of advertising. Yes,...
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Marketing Madness

Fortnite: The Ultimate Playground for Brands and Gamers

There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds.  It’s a...
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Metaverse

Metaverse Mirage or Digital Destiny? The Great Unveiling

I know how it works: trends flash and fade like neon lights on a nighttime boulevard. The metaverse was a huge neon sign for...
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Gaming

Monetizr Secures $4 Million Funding for Game-Changing In-Game Advertising

Monetizr, the advertising experience platform, has successfully secured $4 million in a recent fundraising round, led by Change Ventures, a prominent investment firm. Other...
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Marketing Madness

The Future of In-Game Advertising: A Transformative Space for Brands

As the gaming industry continues to evolve,the next years promise to be a pivotal marked by significant shifts in gaming culture, technology, and advertising...
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Marketing Madness

The Battle for Gamers’ Attention: Exploring the Growth of Advertising in Video Games

In recent years, the gaming industry has witnessed a significant growth in advertising as brands recognize the immense potential of reaching a captive audience...
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Marketing Madness

The Metaverse: Death, Rebirth, and Zuckerberg’s Bland Legacy

In a world where the term "metaverse" has become synonymous with Mark Zuckerberg's failed corporate experiment, it's easy to overlook the vibrant and...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

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Streaming’s Big Lie: The Future of TV Is Already Broke

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