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Gaming

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make them flinch. That’s who we’re...
Pesach Lattin -
Marketing Madness

Roblox’s Year of Scale: How Ads Became the Name of the Game

Alright folks, the digital playground where avatars roam free and creativity knows no bounds, is diving headfirst into the wild world of advertising. Yes,...
Pesach Lattin -
Marketing Madness

Fortnite: The Ultimate Playground for Brands and Gamers

There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds.  It’s a...
Pesach Lattin -
Metaverse

Metaverse Mirage or Digital Destiny? The Great Unveiling

I know how it works: trends flash and fade like neon lights on a nighttime boulevard. The metaverse was a huge neon sign for...
Pesach Lattin -
Gaming

Monetizr Secures $4 Million Funding for Game-Changing In-Game Advertising

Monetizr, the advertising experience platform, has successfully secured $4 million in a recent fundraising round, led by Change Ventures, a prominent investment firm. Other...
Pesach Lattin -
Marketing Madness

The Future of In-Game Advertising: A Transformative Space for Brands

As the gaming industry continues to evolve,the next years promise to be a pivotal marked by significant shifts in gaming culture, technology, and advertising...
Pesach Lattin -
Marketing Madness

The Battle for Gamers’ Attention: Exploring the Growth of Advertising in Video Games

In recent years, the gaming industry has witnessed a significant growth in advertising as brands recognize the immense potential of reaching a captive audience...
Pesach Lattin -
Marketing Madness

The Metaverse: Death, Rebirth, and Zuckerberg’s Bland Legacy

In a world where the term "metaverse" has become synonymous with Mark Zuckerberg's failed corporate experiment, it's easy to overlook the vibrant and...
Pesach Lattin -
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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