Sunday, December 22, 2024

Lawyers Run The World

Why Care About Compliance?

In the past year alone, the Federal Trade Commission (FTC) accused 10 individual affiliate marketers and two affiliate networks of using deceptive online marketing...

FTC Issues Guidelines on Mobile App Makers

On September 5, the Federal Trade Commission published a guide intended to assist mobile application developers comply with truth-in-advertising and basic privacy principles when creating...

40% of Mobile Clicks Are Fraud?

Scrolling on a smartphone is simpler than it is on a desktop or laptop computer for most people. All it takes is a simple,...

Is Dan Balsam Hero or Villain?

Many people believe Daniel Balsam is a hero. With the never ending amount of spam out there, with spammers getting more and more creative,...

FTC Says what “Up To” Means

On June 29, 2012 the Federal Trade Commission released a study regarding use of the phrase “up to” in conjunction with representations made in...

Email Marketers Win Decisive Legal Victory

A trial team led by J. Douglas Baldridge and Ari N. Rothman from Venable LLP obtained a unanimous jury verdict favoring the rights of...

Employee or Independent Contractor?

Hiring employees involves both benefits and burdens. A fundamental benefit is that you can exercise a certain degree of control over employees in furtherance of...

Affiliate Industry Do Not Competes

We all know that in the performance marketing industry a covenant not to compete can be a valuable asset.  Distinguished from a non-disclosure agreement,...

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead...