Monday, January 6, 2025

Lawyers Run The World

Inside Twitter’s Child Pornography Problem

Social media platforms have been under increasing scrutiny in recent months for their failure to police content effectively. The latest example comes from Twitter,...

Report: 10% of Programmatic Ads on Fraudulent Sites

A new study from Ebiquity has found that almost 10% of programmatic ad spend in the US goes to low-quality, low-value websites designed to...

TikTok Gets Bad News from Congress, But What is the Danger?

It's bad news, again, for TikTok, the Chinese owned company that implores teens to dance and do stupid challenges.  Senators Mark Warner and Tom Cotton,...

Proposed FTC Influencer Guidelines Change the Game

The Federal Trade Commission (“FTC”) recently announced its long awaited proposed changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising...

Why So Much Fraud in Online Advertising?

I’ve been tracking down fraudsters for quite a bit, first for the US Secret Service, and then in the advertising industry in my publications....

Regulating the Metaverse: The Rise of Virtual Influencers

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within...

Programmatic Media Fraud is Overwhelming

Let's do some thought exercises around the programmatic media that you're buying. The following thought-starters are going to be mind-bending and thought-provoking. Hopefully you...

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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 2024: Goodbye Impressions, Hello Attention

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