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Lawyers Run The World

Lawyers Run The World

US Senators Already Pushing Back Against Verizon Supercookie Opt-Out

Verizon Wireless has been using a new type of cookie to help target ads to mobile customers.  The new cookie has been dubbed the...
Pesach Lattin -
Lawyers Run The World

FCC Announces Date for Net Neutrality Plan

The Federal Communications Commission Chair, Tom Wheeler, took some time for a one on one interview with Gary Shapiro, the Consumer Electronics’ Association CEO,...
Pesach Lattin -
Lawyers Run The World

FTC Warns of Security Risks on Internet of Things

Just as the world of mobile advertising and marketing is starting to really focus on the ‘Internet of Things’ and how they can best...
Pesach Lattin -
Lawyers Run The World

Yelp Gives FTC Great Rating After Case Closed

The FTC has been investigating the business practices of Yelp for quite some time now, but it appears that it is finally coming to...
Pesach Lattin -
Email Marketing

SPAM Sent by Publishers Does Not Create Jurisdiction Over Digital Marketing Company

On December 18, 2014 in the matter of ZooBuh, Inc. v. Williams et al., the U.S. District Court for the District of Utah ruled...
Richard B. Newman -
Lawyers Run The World

FTC Launches Biggest Disclosure Enforcement Ever

The FTC has launched an initiative that they titled, “Operation Full Disclosure” a short time ago.  The initiative is focused on making sure advertisers...
Pesach Lattin -
Lawyers Run The World

Skin and Weight Loss Marketers Settle FTC Charges

Two companies that market skin care and weight-loss products must stop making false or unsubstantiated deceptive claims about their products, under settlements resolving charges...
Richard B. Newman -
Lawyers Run The World

Sony and Deutsch LA FTC Trouble Settled

Sony hired Deutsch LA’s marketing to help promote the PlayStation Vita back in 2012.  In the campaign, the agency asked people to tweet about...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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