Friday, January 31, 2025

Lawyers Run The World

Feds Cracking Down on “Natural” Claims

When it comes to performance marketing programs, few industries have more options than the health and beauty products industry.  They have done a great...

Ninth Circuit Ruling Has Potentially Major TPCA Defense Implications

In an earlier blog post, I discussed a recent SCOTUS ruling that defendants facing Telephone Consumer Protection Act lawsuits cannot escape a class action...

70% of Publishers Ignoring FTC Native Ad Guidelines

MediaRadar has recently released a report that looked into how well publishers are complying with the FTC’s guidelines.  It found that about 70% of...

John B Strong, CEO of Adaptive Media Kills Ad Blocking Dead

Adblocking is a serious issue in our industry that might start affecting your bottom line. Considering many websites, after hosting costs, and other fees,...

Did the FTC Encourage Amazon to Lie?

It is no secret that the FTC doesn’t want the two office supply giants, Staples and Office Depot, to merge into one company.  The...

Ad Bots Much More Dangerous but Less of Them

A new report from Distil Network came out looking at the state of traffic on the Internet.  This is the third annual report that...

Jeremy Johnson Found Not Guilty on 78 Charges, Guilty on 8 Minor Charges

This just in, Jeremy Johnson beat 78 of the charges against him, being found guilty of only 8 charges that carried much lesser sentences....

FTC Taking Preemptive Action on Apps with Privacy Concerns

The US FTC has just announced that it will be notifying developers of Android apps when they are using software that is potentially infringing...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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