Thursday, October 17, 2024

Lawyers Run The World

From Twitt-er to Twit: Is X Playing Fast and Loose with Ads?

Yeah, transparency and ethics have long been hot-button issues. The rise of digital advertising platforms has brought these concerns to the forefront, as companies...

Who are the Programmatic Scammers?

A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets, eroding trust, and redefining the very essence of return on investment: We're talking...

Navigating the Ethical Maze: Behaviorally Targeted Ads Clash with YouTube’s Kids’ Content

Where algorithms dictate the destiny of brands and campaigns, a series of revelations has shaken the foundation of trust in the promises made by...

Breach of Trust: Advertisers Beware as Google’s Crisis Deepens

Despite all the digital deception and corporate doubletalk, one truth has been glaringly illuminated in the past month: Google's failings in the realm of...

STOP LYING: No One Wants Made-for-Advertising Sites.

Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the...

Unraveling Ad Fraud: A Call for Transparency and Responsibility

In the ever-evolving landscape of programmatic marketing, a specter haunts the industry—a menace that thrives on deception, waste, and the perverse incentives inherent in...

Unmasking the FTC’s Endorsement Guides: A Comprehensive Look at Clear and Conspicuous Disclosures

The Federal Trade Commission (FTC) recently unveiled its long-awaited final revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising, much...

Inside the Google Video Ad Scam

It's bad. It's actually worse than everyone was saying. Google may owe advertisers billions of dollars and face huge lawsuits after scamming advertisers. For...

Latest news

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

If you’re not already working on your holiday marketing strategy by the time fireworks light up the sky on...

From Pinterest to HoneyBook: Colleen Stauffer’s Wild Ride Through the Marketing Jungle

Meet Colleen Stauffer, the Chief Marketing Officer at HoneyBook, where she’s shaking up the world of marketing like a...

DSPs: The Zombie Platforms Shuffling Through AdtechWhen innovation dies but the platforms keep walking.

We’re talking about DSPs—those clunky, overstuffed jalopies that are clogging up the digital ad freeway like a never-ending traffic...

Must read

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

If you’re not already working on your holiday marketing...

DSPs: The Zombie Platforms Shuffling Through AdtechWhen innovation dies but the platforms keep walking.

We’re talking about DSPs—those clunky, overstuffed jalopies that are...

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