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Lawyers Run The World

Lawyers Run The World

FTC Report Examining Issues of Consumer Recognition of Native Advertising

On December 15, 2017, the FTC released a staff report that summarizes agency-commissioned research from 2014-2015.  The research explores consumer recognition of paid search advertising...
Richard B. Newman -
Lawyers Run The World

Belgium Government Warns of Harsher Digital Advertising Code

The Belgian Chamber of Representatives has approved a new mandate that is targeting digital marketers in general, and those who promote gambling sites in...
Pesach Lattin -
Lawyers Run The World

Hackers Responsible for Major Internet Outages & Ad Fraud Plead Guilty

In 2016, the Mirai botnet was used to take a significant portion of the internet offline. The cyber attacks resulted in people being unable...
Pesach Lattin -
Lawyers Run The World

Exposed: TechTimes Cheating Advertisers

TechTimes.com has been caught more than once running popups of their pages with ads "crammed" into the page so that even content can't be...
Pesach Lattin -
Lawyers Run The World

Is Ads.txt Fraud Already Here?

Ads.txt is a fairly system that was developed by the Interactive Advertising Bureau (IAB) to help combat ad fraud. The system is just a...
Pesach Lattin -
Email Marketing

Senders of Email Not Liable for §17529.5 Violations?

Earlier this year, a federal district court in California dismissed email marketing-related legal claims for alleged violations of California Business and Professions Code §...
Richard B. Newman -
Lawyers Run The World

FTC Approves Final Consent Order Against Social Media Influencers

The Federal Trade Commission has approved a final consent order settling its first-ever case against individual social media influencers, the owners of the CSGO...
Richard B. Newman -
Lawyers Run The World

Why are European Marketers Preparing for GDPR

The General Data Protection Regulation (GDPR) will become effective in May of 2018, and it is going to have a huge impact on the...
Pesach Lattin -
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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