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Lawyers Run The World

Lawyers Run The World

The Google Exposé: Peeling Back the Layers of Ad Network Mysteries

In the labyrinthine world of digital advertising, a recent revelation by Adalytics has cast a stark light on the Google Search Partners (GSP) program.  Like...
Pesach Lattin -
Lawyers Run The World

The CMO Who Cashed Out: Brinson Silver’s Downfall

In the shadow of Hollywood's glittering facade, the saga of Brinson Caleb Silver unraveled, a tale woven with threads of ambition, deceit, and the...
Pesach Lattin -
Lawyers Run The World

FTC Action Leads to $18MM in Refunds for Alleged Deceptive Promises About Cash Advances, Hidden Fees and Blocked Cancellation

On November 2, 2023, the Federal Trade Commission announced that it is taking action against personal finance app provider Brigit, alleging that its promises...
Richard B. Newman -
Lawyers Run The World

Email Marketing Law Update:  Google Announces New Requirements for Bulk Email Senders to Gmail

On October 3, 2023, Google released an announcement entitled “New Gmail protections for a safer, less spammy inbox.”  By February 2024, Google will require...
Richard B. Newman -
Lawyers Run The World

TAG Points the Finger: Juniper’s Allegedly “Flawed” Research

We've seen many things: rogue ads, accidental viral campaigns, and the occasional hard-rock hamster video (don't ask). But every now and then, something comes...
Pesach Lattin -
Lawyers Run The World

A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

Here me out: I know why ad fraud is so pervasive, and how to stop it.  Now, the concealed adversary, known as Ad Fraud, operates...
Pesach Lattin -
Lawyers Run The World

Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and Disinformation

Nandini Jammi is not your typical activist. She doesn’t march on the streets, hold up signs, or chant slogans. She doesn’t even have a catchy...
Pesach Lattin -
Lawyers Run The World

YouTube’s Transparency Crisis: Unraveling the Adocalypse Fallout

The truth remains: digital empires rise and fall like tides, but YouTube has long held the crown as the biggest seller of online ad...
Pesach Lattin -
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Gary V’s Ten Commandments for the Attention Economy (Thou Shalt Day Trade Thy Audience)

Lou Paskalis gives us a gem from Gary Vaynerchuk’s wisdom vault. It’s a Top Ten list for marketers that’ll...
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Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s latest shiny toy—a seamless fusion of creativity and data-driven precision,...
Adtech

Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox

Evan Shapiro’s recent takedown of the TV industry’s acronym addiction is nothing short of a public intervention for a...

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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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