Category: Leaders

Why did Log My Calls convert to Convirza? Heather Vale of Performance Marketing Insider speaks with McKay Allen, Director of Content and Communications for Convirza, formerly Log My Calls. In this interview at Ad:Tech SF discover why they changed the name and branding, what services they offer to marketers, what a lead score is and what factors affect it, how exactly algorithms can analyze a phone call, how you can use analytics to optimize your campaigns, how much you can expect to pay and more. Sign up or get more information at Convirza.com.

What are the benefits of going “Only mobile… Only performance”? Heather Vale of Performance Marketing Insider talks with Eran Tal, Chairman of ClicksMob, at Ad:Tech SF. In this interview find out what the mobile performance network does, who they work with, what sets them apart from other mobile ad networks, how they got onto this year’s Forbes list of Top 30 Most Promising Companies, why they think “tech with a touch” is important, what verticals and geos they specialize in, why they’ve achieved such fast growth, and more. Find out more or sign up for an account as a publisher or advertiser at ClicksMob.com.

We’ve interviewed Brian Hamilton for several years about his business and what diet products are hot right now. However, he became famous most recently when “Dr.Oz” went after his company in exposes about their practices.  They didn’t take it laying down and even responded in kind, showing that the accusations weren’t only false but Dr. Oz was just as misleading in their opinion.  Heather Vale of Performance Marketing Insider was able to talk to Brian Hamilton, VP of Business Development for Private Label Nutraceuticals, and tried to uncover the truth behind the Dr. Oz expose. In this interview at Ad:Tech SF, discover why everyone at PLN has a beard now (or at least one possible explanation), what sorts of products PLN manufactures, what types of private labeling and fulfillment services they offer, how the entire process works, what went down with Dr. Oz and what Brian’s response is. Also find out how this service fills a hole in the industry, why supplements are popular today, why people often choose nutraceuticals over pharmaceuticals, why this is a good vertical to work in and how they can help you add value to your business. Find out more at PrivateLabelNutraceuticals.com or contact Brian directly at brian.hamilton@privatelabelnutra.com

Heather Vale of Performance Marketing Insider sat down with Evan Young, Junior Account Manager for Fyber, at Ad:Tech SF. In this interview, discover more about the SSP, including where the ads are displayed, why they focus on gaming platforms, what major publishers they deal with, why mobile performs better than desktop, what types of ads perform well, how their platform works and more. Find out more at Fyber.com.

Sponsored by Media Buying at engage:BDR

Heather Vale of Performance Marketing Insider speaks with Gus Brito, Director of Network Development for FlexOffers, at Ad:Tech SF. In this interview, discover what makes the affiliate network flexible, how long they’ve been in the business, what’s unique about their publishers, and what the benefits are of becoming either a publisher or an advertise

Better publishers mean better advertising results. Heather Vale of Performance Marketing Insider speaks with Lenny Kwan and Donna Hui, Publisher Development for engage:BDR. In this interview at Ad:Tech SF, discover what’s new with engage:BDR’s publishers, what kinds of publishers they deal with, what criteria they require from publishers, and how the quality of publisher affects you as an advertiser.

Sign up or find out more at engageBDR.com

Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR. In this interview at Ad:Tech SF, discover what’s new with in-banner video advertising, how it works, and why it’s such a good investment. Hear some examples as to how much in-banner video increases CTR and conversions, what works well in terms of creative, how to deliver an effective call to action, and more. Contact Andy directly at andy@engageBDR.com.

Want to advertise in the health and beauty vertical? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for engage:BDR.

In this exclusive interview, the first of two parts, discover some of the drawbacks and challenges to working in this vertical, why the learning curve is so steep, what kinds of ads work for the female 30+ demographic, and what sorts of creatives will be approved both on an RTB and a managed platform.

Also find out some other benefits to running managed campaigns, what kind of budget you need to start out, how long it will take you to see a return, and more. Contact Andy directly at Andy@engageBDR.com.

Heather Vale of Performance Marketing Insider speaks with Dan Salazar, VP of Inside Sales for Velocify. In this interview at LeadsCon in Las Vegas, disover why they have such a cool-looking booth, what their solution does, how leads are optimally distributed to sales reps and dealt with efficiently, how the leads are scored, and more. Find out more about Velocify Lead Manager and Velocify for SalesForce at Velocify.com.

Heather Vale of Performance Marketing Insider speaks with Erez Shalev, CEO of AffiliaXe at Affiliate Summit West. In this interview, discover what makes AffiliaXe an “Extreme Affiliate Network”, what kind of focus they put on affiliates, what the criteria are to be approved, and why quality traffic is more important than quantity. Also find out how they benefit advertisers, what verticals they primarily deal with, and what kind of growth you can expect to see in 2015, and what perks and benefits affiliates get through the rewards program and contests.

Hi guys – Ricky Ahuja here! I will be launching a new weekly feature called “One Question” and I will be asking you got it, one question, to them related to the performance marketing industry. Hope you enjoy it, let me know what you think below.

My first question was to Charles Ngo – you can learn more about him here.

Charles, you have been in the affiliate space since 2007 I believe, in my mind a lot has changed since then. Where do you think affiliate marketing is heading in the next 7-8 years and what should affiliate marketers be looking out for?

Answer: Ricky, in my mind software and automation will play a much bigger role in affiliate marketing. Most of the bidding and optimization process is done by affiliate marketers these days. I have been developing various systems and formulas that my employees follow, but I am experimenting with software in order to automate the process.

It will be a HUGE competitive advantage because affiliates will be able to manage more campaigns and more efficiently.

Ever wanted to target people at specific types of events in your advertising? Soon you’ll be able to. Heather Vale of Performance Marketing Insider talks with Sydney Goldman, Marketing and Communications Manager for engage:BDR. In this exclusive interview about event targeting discover what exactly event targeting is, how it combines geo-targeting with special events, in what ways it’s more specific than geo-targeting, how you can use the technology as an affiliate, and what platforms you can use it on. Also find out how it allows you to use a lot of data in a simple way, and what the benefits are of targeting so specifically. For more information contact Sydney@engageBDR.com.