Tuesday, January 14, 2025
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Leaders

PhreshClick Takes Affiliate Summit

Heather Vale of Performance Marketing Insider interviews the best looking team in Performance Marketing of Barb Mayo, Director of Affiliate Management; Brandon Budd, Senior...
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Leaders

Media Buyers: Get ROI on Best Inventory

Heather Vale of Performance Marketing Insider interviews Ted Dhanik, President & CEO of Engage:BDR. In this exclusive interview, the first of two parts, discover...
Heather Vale -
Leaders

TriVita Settles with FTC for $3.5 Million

TriVita Inc. of Scottsdale, AZ, will refund $3.5 million to consumers for marketing its cactus juice as a cure-all for pain, inflammation, and respiratory and...
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Leaders

Verma Holdings Agrees to Pay FTC Small Fine

An Indo-American entrepreneur and his company have been slapped with a permanent ban after he sent millions of unwanted messages to consumers falsely promising...
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Leaders

Panel: Increase ROI in Pay-Per-Call

In this special roundtable discussion moderated by Performance Marketing Insider's Heather Vale, discover what works and what's coming in the future for Pay-Per-Call marketing....
Heather Vale -
Leaders

How to Verify Data

Heather Vale of Performance Marketing Insider speaks with Krista Barrack, Senior Account Manager for XVerify. In this exclusive interview, the first of two parts,...
Heather Vale -
Leaders

Clickbooth Thinking too small for ASE NY?

I have to say I was pretty shocked when I heard of Clickbooth’s plan to start Thinking Smaller for their Affiliate Summit East events....
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Email Marketing

How to Make Email Work

The topic of deliverability is pervasive in the email industry and it’s clear that email marketers are facing challenges in this area of their operations. We...
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Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...
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Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. ...

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

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