Heather Vale Goss of Performance Marketing Insider conducts a Google Hangouts interview with Ted Dhanik, CEO of Engage:BDR, a company that just received top Comscore and Quantcast ranking for the entire ad ecosystem with over 97% penetration in the USA. They have also recently completed the auditing and certification process for IAB measurement guidelines, which … Read more
Engage:BDR has some new developments for performance marketers. Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR at Ad:Tech in San Francisco. Discover what’s new on their full-serve platform and when you can take advantage of it. Viewable Impressions options allow you to achieve higher quality traffic as an advertiser, and … Read more
Increasing your results with email marketing often includes testing and tracking analytics. Heather Vale Goss of Performance Marketing Insider interviews Senior Manager of Optimization and Strategy, Taylor Kennedy, and Optimization Manager Lauren Pitchford from MECLABS. In this interview, part two of four, find out what visual elements you should include in your emails, how many … Read more
We all want better results from email marketing, but you might not know what’s effective today. Heather Vale Goss of Performance Marketing Insider interviews Taylor Kennedy, Senior Manager of Optimization and Strategy, and Optimization Manager Lauren Pitchford from MECLABS, home of Marketing Sherpa and Marketing Experiments. These are the people that conduct the scientific experiments … Read more
Ever wondered what the big orange guy thinks? Heather Vale Goss of Performance Marketing Insider lands an exclusive with Clicky from Clickbooth, who has never been interviewed before. It’s probably because he’s hard to hear, but that didn’t stop us because Lyndsie Ezell, Director of Public Relations, works closely with Clicky and understands everything he … Read more
Ever wonder what goes on in a puppet’s mind? Heather Vale Goss of Performance Marketing Insider interviews Lenny, the ubiquitous green mascot from Lending Tree, about his activities at LeadsCon and in Las Vegas. In this interview, discover… well, not much, really, except where the mic goes when you interview a puppet (ahem!), what Lenny … Read more
Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this interview, the second of two parts, find out what niches and verticals click-to-call work the best in, what demographics it attracts, and how and when affiliates get paid. Also discover how much control you have in the campaigns you … Read more
With so many web hosting companies, it can be hard to make a decision about service providers. Heather Vale Goss of Performance Marketing Insider talks with Taylor Hawes, Chief Marketing Officer of HostGator about their position in the industry. HostGator has been in operation since 2002 and prides themselves on being reliable and easy to … Read more
Heather Vale Goss of Performance Marketing Insider interviews Andy Dhanik, Director of Client Services at Engage:BDR about new developments at the company. Andy oversees a team responsible for operational processes including management of clients and campaigns, providing product-specific insight to direct response advertisers, and strategically aligning client needs with internal production teams. Discover how their … Read more
How can you deliver multi-media content across the globe at the speed of light? Heather Vale Goss of Performance Marketing Insider talks with Matt Levine, CTO of CacheFly, at the NMX New Media Expo in Las Vegas. The CacheFly Content Delivery Network ensures fast, reliable delivery of rich media. That means if you have a … Read more
In this second part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about their new offering, cupCAKE. Discover how it’s been made simpler than CAKE for the individual user, taking away the tools designed for larger-volume enterprises while still leaving what you need, including scalability, reliability … Read more
Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this interview, the first of two parts, discover what RingPartner is and how you can use their services to increase revenue, both as an affiliate and an advertiser. In some ways having customers call might seem old-fashioned, but Mike explains … Read more
Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR, at Affiliate Summit West. In this second part of a 2-part interview, discover whether you are better off using their full-serve or self-serve services, and why it benefits you for them to have more wallet share. Find out how mobile has changed … Read more
Heather Vale Goss of Performance Marketing Insider talks with Colleen Sumpter and Chad Anderson of Engage:BDR’s sales team to find out what sets their ad network apart from others. Since they work with a lot of performance advertisers, E:BDR is exceptionally good at helping marketers achieve their CPA or CPL goals. Their quality traffic is … Read more
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