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Leaders

FTC Issues Influencer Guidelines

Influencer marketing is now a multi-billion-dollar industry used by big brands and small businesses alike. The release of the new guideline which outlines the marketing...
Pesach Lattin -
Leaders

Sandra Bullock and Ellen Suing Scammy Affiliates

 Ellen DeGeneres and Sandra Bullock have teamed up to take on the so-called "celebrity endorsement theft industry." Their lawsuit filed Wednesday seeks to expose...
Pesach Lattin -
Leaders

Reprise grows APAC team

Reprise, the full-service global performance media marketing unit of IPG Mediabrands, has made two key appointments to its leadership team in the Asia Pacific...
Pesach Lattin -
Leaders

8 Popular Android Apps Committing Major Advertising Fraud

Never heard of the term “Ad Fraud“? Let me enlighten you a bit on Ad Fraud before I introduce you to the 8 popular Android...
Pesach Lattin -
Leaders

Closing Time

Let’s face it, it's pretty easy to be a great leader and kind to others when things are going well. When sales are doubling...
Robert Glazer -
Leaders

Art of Brevity

Last week was the deadline to turn in the draft of my next book, Outperform, which will be released next Fall and features the principles...
Robert Glazer -
Leaders

Practicing Distraction

I can say with confidence that I am probably the least popular person in my household this week. While there are likely a few...
Robert Glazer -
Leaders

Pesach Lattin and 9.11

September 11th profoundly affected my life in ways that I am still learning about. I had worked with a US Secret Service Task Force...
Pesach Lattin -
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