Saturday, March 8, 2025

Leaders

 Q&A with Fred GodfreyCEO, and Co-Founder of Origin Media

Fred is a twice acquired tech founder who has spent the last 5 years obsessing over the potential of the Connected TV space. After...

A New Chief Content Officer for Chicken Soup for the Soul Entertainment

Chicken soup for the soul has long been known as a purveyor of feel-good content. Now, the company is looking to bring that same...

“The Man Who Sold the World” Joins Ad Net Zero

John Osborn, who stepped down as CEO of OMD earlier this year following a 30-plus year career at Omnicom, has joined advertising decarbonization...

Q&A with Mike Follett of Lumen Technologies on Attention

1) Who are you? My name is Mike Follett and I am a founder and CEO of Lumen. I have spent my entire career...

Q&A with Dave Morgan, CEO of Simulmedia on Television Convergence

Dave Morgan is the CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral...

Q&A with Tom Bowman, Non-Executive Director, multilocal

Tom Bowman has worked at media owners, agency side, and in ad tech; having held a number of global roles at organisations such as...

Why the Trade Desk is Taking Over

People said that you couldn’t compete with Google. In the world of digital advertising, Google reigns supreme. The company has crushed almost all its...

Why The TradeDesk is Taking Over

People said that you couldn’t compete with Google. In the world of digital advertising, Google reigns supreme. The company has crushed almost all its...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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