I’ve always been a fan of She-Hulk. As one of the few superheroes who is also a lawyer, she’s an inspiration for many women in law and business. Many chief marketing officers (CMOs) could learn from her example with just a few simple adjustments. Here are my top ten lessons from She-Hulk: Attorney At Law: … Read more
I’ve known Chris for a long time, and I’ve always been impressed by his knowledge of the affiliate and performance marketing industry. He’s the co-founder of Publish Discovery, which helps create artificial intelligence, marketing analytics, and machine learning for affiliates to help them grow their businesses while paving their way in the affiliate industry. Moreover, … Read more
Digital Remedy, a leading digital media and technology company, today announced the appointment of Jeremy Haft as the company’s Chief Revenue Officer. He will join the leadership team to accelerate growth, enterprise partnerships, and revenue strategies. Haft comes to Digital Remedy from Channel Factory (the global brand suitability and ad performance platform for YouTube), where … Read more
Remember the last time you ordered food to be delivered to your doorstep? Chances are good that it was through DoorDash, the food delivery platform that has been absolutely dominating the conversation—and the market share—in recent months. So who is responsible for this meteoric rise to prominence? That would be Kofi Amoo-Gottfried, DoorDash’s first chief … Read more
For years, the wedding industry has been stuck in the past, relying on outdated traditions and refusing to move with the times. That all changed last November when CMO Victoria Vaynberg took charge and began spearheading a much-needed rebrand. Under her leadership, Zola has introduced an influencer ambassador program, launched a successful TikTok strategy, and … Read more
In this role, Saxton will be responsible for marketing Omnicom’s capabilities and its omni-channel solutions for global enterprise clients. Saxton joins Omnicom from MediaLink where she served as Managing Director EMEA, responsible for strategic consulting, agency selection, talent advisory, marketing and sales. She is also co-founder of Advertising Week Europe. Previously, she ran her own … Read more
Dominick Miserandino is an American entrepreneur, author and journalist. Most recently he was the CEO of Inquisitr.com where he saw a company wide reorganization that increased profitability and has taken the site in new, exciting directions. He’s also served as CMO for Adorama Pix and Director of Internet for Bigfoot Media. Dominick has worked as … Read more
Ashutosh Nagare has been appointed as Vice-President and Head, Performance Marketing at Interactive Avenues. In his new role, Nagare will focus on growing the company’s performance portfolio leveraging data insights and technology. He brings on board 12+ years of experience in digital marketing, and has worked with leading brands like Reliance Communications, Dr. Batra’s, ALTBalaji, … Read more
Smartly.io, the leading social advertising automation platform for creative and performance marketers, has announced the appointment of Oli Marlow Thomas as Chief Innovation Officer. Marlow Thomas was previously the Founder and CEO of Ad-Lib.io, a next-generation creative optimization platform and a leading Google Certified Creative partner that Smartly.io acquired in Q1 of this year. Marlow … Read more
If you’re thinking about a career in marketing, or if you’re currently working as a marketing executive, it’s important to know that the role of the Chief Marketing Officer (CMO) is constantly changing. According to executive-search firm Spencer Stuart, the average CMO tenure in 2020 and 2021 was around 40 months—the lowest in more than … Read more
Purple Innovation, Inc. (NASDAQ: PRPL) (“Purple”), a comfort innovation company known for creating the “World’s First No Pressure® Mattress,” today announced the appointment of Keira Krausz as its Chief Marketing Officer, effective November 1, 2022. Krausz replaces Patrice Varni, who stepped down to pursue other interests. Krausz will report to the CEO and oversee all … Read more
Nick Aragon has joined Digital Media Solutions as VP, Business Development. In his new role, Nick will be working on consumer pathways for the company. A consumer pathway is any possible combination of ways in which your customers could travel in order to purchase your goods or services. Knowing these channels will help you discover … Read more
In a surprise move, holding company Publicis Groupe has abruptly ended the employment of global CMO Justin Billingsley. The news, first reported by Campaign, came with very little explanation from the company. In a terse two-sentence statement, the company said simply, “We have ended Justin’s employment and he is now on garden leave. We won’t … Read more
Bubbl, the world’s first hyper mobile ‘out of app’ marketing platform, has appointed Taz Hossain as Chief Revenue Officer (CRO). In the newly created role, Hossain will drive revenue and growth, building Bubbl’s Channel Partnership customer base, bringing its disruptive tech to more clients across sectors such as transport, retail, and hospitality. Since launch in … Read more
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