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Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people reach out to you with coy smiles and cryptic non-announcements, you’re looking at one of...
Pesach Lattin -
Leaders

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases Trends If marketing today is a three-ring circus, Sam Bloom is the rare ringmaster who doesn’t...
Pesach Lattin -
Adtech

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce 

Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete with flaming chainsaws, gravity-defying stunts,...
Pesach Lattin -
Adtech

Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Ever felt like an ad was so on-point it gave you goosebumps? You scroll past one too many kitchen remodel videos, and suddenly your...
Adotat Staff -
Leaders

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller is a man who’s seen it all – from the early days of television ads to the modern, hyper-complicated circus that is...
Pesach Lattin -
Leaders

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at...
Pesach Lattin -
Adtech

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope. Early exits? Not his style....
Pesach Lattin -
Leaders

Why Jonah Goodhart Thinks Your Feelings Matter More Than Clicks

Let me paint you a picture: I'm sitting across from Jonah Goodhart—yes, that Jonah Goodhart. The ad tech wunderkind who co -founded Moat, sold it to...
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