Ah, cohorts. In the ever-evolving landscape of digital advertising, where the thirst for personalization and precision targeting knows no bounds, marketers have found yet another term to toss into their jargon salad: cohort audiences. It’s like we’re in a never-ending episode of “Buzzword Bingo,” and cohorts are the latest square everyone’s eager to stamp. But … Read more
So, here we are, witnessing what could be the most unexpected crossover episode in corporate America: Walmart and Vizio, a match made in… well, a boardroom, but with implications as dramatic as any prime-time soap opera. Walmart, the behemoth of bargain shopping, is eyeing Vizio, the maestro of middle-market smart TVs, for a whopping $2 … Read more
In the grand, often garish carnival of digital marketing, audio advertising has swaggered onto the scene, promising to serenade us into submission—or at least into buying a subscription to meal kits or meditation apps. This isn’t your grandma’s radio spot; it’s supposed to be smarter, slicker, a symphony of selling in our streaming, binge-listening era. … Read more
Oh, the long tail. It was the darling concept of the digital age, a seductive siren song that promised riches beyond measure for those savvy enough to navigate its endless curve. Born from the hallowed halls of Wired magazine, the term became the secret handshake among the tech elite, a magical incantation that could supposedly … Read more
Google’s Privacy Sandbox initiative has become the tech equivalent of rearranging deck chairs on the Titanic, at least according to the masterminds in ad tech, led by none other than Anthony Katsur, CEO of IAB Tech Lab. The industry is abuzz—or perhaps, a better word is befuddled—by the latest findings from the IAB Tech Lab’s Privacy Sandbox … Read more
Let’s not parse words here: the pixelated crumbs of third-party cookies have long been the lifeblood of our industry, and we find ourselves at a peculiar juncture—a point in time so bewildering, it could rival the plot twists of a techy telenovela. Also, I need to be honest: I am getting tired of writing about … Read more
Welcome to the mad, mad world of modern advertising, where media buyers are becoming increasingly susceptible to the siren song of laziness. This isn’t just a gentle nudge to the status quo; it’s a call to arms for a revolution in media buying strategies. The industry is at a crossroads, and the path we choose … Read more
In the high-stakes game of digital advertising, The Trade Desk and Google are like rival football teams, each with its own playbook, vying for the championship title in a league where the rules are constantly changing. The recent accusation by The Trade Desk’s CMO, Ian Colley, that Google has to “bribe companies” to test their … Read more
Programmatic advertising is kinda like that shifty character in a noir film, lurking in the shadows, whispering sweet nothings about efficiency and reach. But have we, the intrepid advertisers of the digital age, finally called its bluff? Is it time to say, “Programmatic, darling, your days of smoke and mirrors are over”? Well, strap in, … Read more
The Federal Trade Commission’s (FTC) recent crackdown on Response Tree LLC reveals a scandalous tale of deception in the telemarketing industry. This crackdown, targeting a company responsible for operating over 50 websites, unveils a nefarious web of exploitative practices. These sites lured unsuspecting consumers with the promise of services like home refinancing and solar panels, … Read more
Let’s dive into the turbulent seas of teenage social media trends, where the Pew Research Center’s latest survey serves as our navigational chart. This isn’t just a collection of dry statistics; it’s a vibrant tapestry of teenage life, woven with the threads of YouTube, TikTok, Snapchat, and the fading colors of Facebook and Twitter (now X). … Read more
As we stand on the cusp of a pristine year, it is but second nature to pivot our collective gaze towards the all-encompassing tapestry that unfurled in 2023’s advertising technology (AdTech). Picture, if you will, a grand labyrinth bathed in the resplendent glow of digital luminescence—a labyrinth where the intricate choreography of innovation, strategy, and … Read more
Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name is making an extraordinary comeback. Yahoo, the once-ubiquitous portal to the online universe, is scripting a revival that’s as unexpected as it is impressive. This resurgence is not just a tale of technological innovation; it’s a … Read more
As 2023 sketched its vibrant narrative, impact.com dazzled as a trailblazer in the realm of international performance marketing and partnerships. This was no ordinary corporate ascent; it was a masterstroke in the ever-evolving canvas of marketing, a whirlwind journey where every move was an innovation, every strategy a revolution. In this dynamic digital era, impact.com’s … Read more
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