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Marketing Madness

Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or demolish—traditional marketing agencies. It's high...
Pesach Lattin -
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a pint of stout. In an...
Pesach Lattin -
CTV/OTT Streaming

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It's like playing a high-stakes game of Twister—blindfolded and...
Pesach Lattin -
Leaders

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings in the world of advertising technology, let me introduce you to Jeff Minsky. Not your...
Pesach Lattin -
Lawyers Run The World

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught pants down in a scandalous cha-cha with adtech sleaze. Let's paint the picture: imagine adtech...
Pesach Lattin -
Adtech

Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled

Let's skip the small talk.  Yesterday, we grazed the surface in our newsletter, dabbling in the initial juiciness of the Adstra versus IPG’s Kinesso and...
Pesach Lattin -
Leaders

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional wizard of the digital realm whose career zigzags through the labyrinth of digital marketing with...
Pesach Lattin -
Adtech

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

Oh, the digital age – a time when innovation races ahead at breakneck speed, sometimes leaving ethics struggling to keep up in the dust....
Pesach Lattin -
Marketing Madness

Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not in Kansas—or any analog equivalent—any longer. The political arena of 2024 has evolved, or mutated...
Pesach Lattin -
Marketing Madness

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one led by a generation unencumbered...
Pesach Lattin -
Adtech

Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy

Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers are always one algorithm away...
Pesach Lattin -
Adtech

Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition

Alright, folks, buckle in—oh wait, we don’t do "buckle in" here, do we? Let’s just say, prepare for a wild ride through the digital...
Pesach Lattin -
Adtech

From Mouse House to Powerhouse: Disney’s DRAX Direct Takes Over

Disney Advertising's latest move isn't just a step forward; it's a full-on power walk into the future of ad tech, leaving competitors in the...
Pesach Lattin -
Marketing Madness

From Mad Men to Sad Men: The Decline of Creative Courage

Creativity in marketing: that elusive muse that once danced freely across billboards, TV screens, and magazine spreads, seems to have taken a long hiatus,...
Pesach Lattin -
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Latest news

Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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