In a move that might not set the world on fire but will certainly simmer some interest in the pots of privacy enthusiasts and ad tech aficionados alike, Google has thrown its considerable weight behind… The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String
In the ever-evolving landscape of digital advertising, partnerships between industry giants can often resemble a high-stakes game of chess – each move strategic, each alliance carefully calculated. In this latest move, Kroger Precision Marketing (KPM),… Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights
Alright folks, the digital playground where avatars roam free and creativity knows no bounds, is diving headfirst into the wild world of advertising. Yes, you heard that right. The same place where you can build… Roblox’s Year of Scale: How Ads Became the Name of the Game
As Paramount Global shuffles its deck with the departure of CEO Bob Bakish, the media giant might seem like it’s channeling a bit of Hollywood drama. Bakish, who ascended the corporate throne at Viacom back… Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On
Welcome to the jungle, otherwise known as IAB NewFronts 2024, where the air is thick with the smell of freshly brewed strategies and even fresher corporate swagger. New York City’s glittering skyline was merely the… Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground
Excited to share a deeply touching and insightful episode from the ADOTAT Show with you all today. I had the privilege of interviewing Doron Wesly, Chief Commercial Officer at Funtico, in what turned out to… Breaking Rules and Banking Wins: The Doron Wesly Doctrine
In a headline-grabbing announcement that has tongues wagging across the ad tech industry, Mark Zagorski, CEO of DoubleVerify, has been appointed to the board of directors at Outbrain. Yes, that’s the same Outbrain that routinely… Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den
Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement couches equally attentive. With its ad-supported tier, the streaming behemoth has gone from playing it cool… Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count the execs) upfront last year, the head honchos touted their shiny… Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or demolish—traditional marketing agencies. It’s high time for the ad world to face the music: AI isn’t… Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot
Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a pint of stout. In an industry that’s been revolutionized by technology, one would expect fraud to… Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers
Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It’s like playing a high-stakes game of Twister—blindfolded and on a moving train. You think you’ve found the perfect spot… Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway
If you’ve ever wondered who’s really pulling the strings in the world of advertising technology, let me introduce you to Jeff Minsky. Not your average tech guru, Jeff is a cross between a visionary and… How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method
Forbes: Once a bastion of business journalism, now caught pants down in a scandalous cha-cha with adtech sleaze. Let’s paint the picture: imagine adtech as the unwanted party crasher who not only drinks all your… Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!