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Marketing Madness

Marketing Madness

The Four Pillars of Building Trust to Increase Conversions

Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles...
Alex Becker -
Marketing Madness

Three Types of Offers that Always Work

Despite the growing popularity of Internet TV, both DishNetwork and DirectTV are a growing business.  A lot of it has to do with the...
Pesach Lattin -
Marketing Madness

Ways to Ensure Profitability with 7Search

It's the New Guy, back again with lessons learned and wishing to share my insight with you. I'd like to believe that the...
Alex Becker -
Marketing Madness

Five Categories of CPA Offers that are Converting.

Time for our round-up of highly converting offers and ideas how to convert them even better.  If you aren’t trying new offers and new...
Pesach Lattin -
Marketing Madness

3 Ways to Set Expectations at Sign Up

“I didn’t sign up for this!” An impulsive and angered hand clicks the “Mark as Spam” button. Spam complaints can tell you a...
Alex Becker -
Marketing Madness

Seal the Deal: 10 Tips for Writing the Ultimate Landing Page

I have a client with a deep-pocket online media budget. Google Adwords PPC, banner ads on major news sites. We’re talking some sizable...
Alex Becker -
Marketing Madness

Higher Landing Page Conversions: Paradox of Choice

Last week we talked about a simple problem with many landing pages: too many choices. It’s simple: despite what people think, that more choices...
Pesach Lattin -
Marketing Madness

Four common issues with landing pages

Four common issues with landing pages According to my analysis, one of these four issues (if not all) were the most common causes of poor...
Paras Chopra -
Marketing Madness

Scrolling and Attention

Summary: Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of...
Alex Becker -
Marketing Madness

5 Landing Page Mistakes that Crush Conversion Rates

Sponsored by the Great Affiliate Team at AffiliateWise. Sign up Today! A landing page is a place you send traffic when you really want some...
Alex Becker -
Marketing Madness

Discover The Secrets of Email Secret Sales

When we’re not “in the know,” it’s human nature to exercise our curiosity and seek out the truth. When we’re kept in the...
Pesach Lattin -
Marketing Madness

New Do-Follow Article Submission Sites List

If you aren’t familiar with article writing for traffic, it is still one of the best ways to generate targeted traffic to your website...
Pesach Lattin -
Marketing Madness

Is Article Spinning a Waste of Time?

"Is Article Spinning a bad idea," asks a reader. By article spinning (sometimes known as article cloning) I assume that you're referring to the...
Alex Becker -
Marketing Madness

Great Email Subject Lines Explained!

Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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