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Marketing Madness

Marketing Madness

3 Ways to Set Expectations at Sign Up

“I didn’t sign up for this!” An impulsive and angered hand clicks the “Mark as Spam” button. Spam complaints can tell you a...
Alex Becker -
Marketing Madness

Seal the Deal: 10 Tips for Writing the Ultimate Landing Page

I have a client with a deep-pocket online media budget. Google Adwords PPC, banner ads on major news sites. We’re talking some sizable...
Alex Becker -
Marketing Madness

Higher Landing Page Conversions: Paradox of Choice

Last week we talked about a simple problem with many landing pages: too many choices. It’s simple: despite what people think, that more choices...
Pesach Lattin -
Marketing Madness

Four common issues with landing pages

Four common issues with landing pages According to my analysis, one of these four issues (if not all) were the most common causes of poor...
Paras Chopra -
Marketing Madness

Scrolling and Attention

Summary: Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of...
Alex Becker -
Marketing Madness

5 Landing Page Mistakes that Crush Conversion Rates

Sponsored by the Great Affiliate Team at AffiliateWise. Sign up Today! A landing page is a place you send traffic when you really want some...
Alex Becker -
Marketing Madness

Discover The Secrets of Email Secret Sales

When we’re not “in the know,” it’s human nature to exercise our curiosity and seek out the truth. When we’re kept in the...
Pesach Lattin -
Marketing Madness

New Do-Follow Article Submission Sites List

If you aren’t familiar with article writing for traffic, it is still one of the best ways to generate targeted traffic to your website...
Pesach Lattin -
Marketing Madness

Is Article Spinning a Waste of Time?

"Is Article Spinning a bad idea," asks a reader. By article spinning (sometimes known as article cloning) I assume that you're referring to the...
Alex Becker -
Marketing Madness

Great Email Subject Lines Explained!

Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and...
Pesach Lattin -
Marketing Madness

4 Keys to Negotiating with an Affiliate Manager

Some affiliates like to fly “solo” and others prefer to utilize their Affiliate Manager’s knowledge and resources to maximize their opportunities and payouts. Over...
Alex Becker -
Marketing Madness

Guide to Affiliate Summit West 2011 in Las Vegas

The time has come again for the affiliate marketing industry to meet in Sin City. My old friends Missy and Shawn have moved their...
Pesach Lattin -
Marketing Madness

What is Affiliate Summit?

So, what is Affiliate Summit? Having survived a canceled flight back from Vegas and the craziness that ensues after being out of the...
Pesach Lattin -
Marketing Madness

Five Effective Copywriting Tactics for Affiliate Marketing

There's a well-known "guru" of marketing (ie, wants to take your money and give you BS) out there who gives a course costing over...
Alex Becker -
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

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