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Marketing Madness

Marketing Madness

Roland Navarro Biography

Roland Navarro is currently Director, Strategic Development for MediaTrust, an online performance advertising exchange and technology company.  Prior to MediaTrust, Roland was a Partner...
Pesach Lattin -
Marketing Madness

Disa Johnson: HTML5 is Perfect for SEO and Affiliate Marketers

Ever wonder what the noise about some new Web programming language can mean for you? With HTML5 the possibilities seem endless. That's because largely...
Disa Johnson -
Marketing Madness

Clickback Changes Guidelines Under FTC Pressure

This week ClickBank announced new guidelines that would significantly change the way that many affiliate marketers and “JV Partner” programs would be allowed to...
Pesach Lattin -
Marketing Madness

Home Warranty Leads: The Daniel Baldwin Lead Gen

Quick, name a film starring Daniel Baldwin!  Time's up.  Can't do it?  Don't worry, neither can most people.  Truth is, though he's still more...
Kevin Wallach -
Marketing Madness

Protected: The Secret PageRank 9 Website Link

As you may know, getting a link from a PR9 site is probably one of the most valuable links that you can imagine. While...
Pesach Lattin -
Marketing Madness

Content Unlocking is a Growing Industry

As part of trying to expand our coverage of new parts of the industry, Performance Marketing Insider started a series of interviews with content...
Pesach Lattin -
Marketing Madness

Is Your CPA Affiliate Network a Complete and Total Fraud?

It seems that everyone and anyone is making a CPA Network right now. As soon as you turn around, some affiliate has signed up...
Pesach Lattin -
Marketing Madness

Would You Like Fries With That? – Effective use of cross-sales

Marketers do it.  Every marketer I've known does it.  I'm referring to the never-ending sale.  You've got your sale and then you have your...
Kevin Wallach -
Marketing Madness

Charlie Sheen Gave Me His Gmail Address – A Lead Validation Story

In my experience lead generation on the Internet can be summed up in one word, that word being garbage.  Now before my meaning is...
Kevin Wallach -
Marketing Madness

One Good Man: The Far Reaching Consquences of an Ethical Decision

I recently read about an incident during the American Revolution involving a British Captain, Patrick Ferguson and our most revered General and first President,...
Kevin Wallach -
Marketing Madness

What Google Doesn’t Want you to Know About Panda

Despite all the conversations about what Google is looking for when indexing pages, there is still one thing that they are completely focusing on:...
Pesach Lattin -
Marketing Madness

Epic Accused of Stealing: Says Accusation is Bogus

ADOTAS - Considered a major privacy violation since a University of California, San Diego study publicized the practice last year, history sniffing or stealing refers...
Pesach Lattin -
Marketing Madness

Lead Generation Can Drive Job Growth

My company is focused on generating consumer leads on the Internet. My typical client is a company selling their services or products through a...
Kevin Wallach -
Marketing Madness

Social Media Hacks to Increase Conversions

Zuck said it best, “By giving people the power to share, we're making the world more transparent.” Pardon me for saying it, but I...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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