Monday, February 24, 2025
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Marketing Madness

Email Marketing

Company Claims Email Marketing Patent

In the category of “WTF” news, comes the claim from a company that they own the patent to email marketing. Yes, you heard me...
Pesach Lattin -
Marketing Madness

5 Tips for Better Affiliate Product Reviews

There is one common denominator when it comes to the affiliate products I sell often vs. the affiliate products that never seem to move...
Kristi Hines -
Marketing Madness

Twilight Film Studio sues Affiliate Marketer

In the “very interesting” news category, Summit Entertainment LLC, the film studio that makes the “Twilight” series of films, has sued the owner of...
Pesach Lattin -
Marketing Madness

Amazon Takes Deal Screws Affils

Let's play some word association.  Ready? Amazon.com Now, please tell me the first thing in your mind was the name "Benedict Arnold".  No?  Well hold that...
Kevin Wallach -
Marketing Madness

ADK launches new Affiliate Tool

Affiliate marketers are always looking for an edge in order to deliver the most relevant offers to their audiences and optimize their campaigns. Adknowledge...
Pesach Lattin -
Marketing Madness

Cost Per Download or Cost Per Install Marketing

Cost Per Download or Cost Per Install marketing is a pay-per-performance model often run through affiliate programs for software and adware providers. While the marketing...
Pesach Lattin -
Marketing Madness

What is an Affiliate?

An Affiliate is someone who is involved in Affiliate Marketing, through an Affiliate Program. Affiliate programs are extension of online merchant’s marketing and promotions,...
Pesach Lattin -
Marketing Madness

National Web Leads

National Web Leads (NWL) specializes in Cost-Per-Action (CPA) subprime consumer finance offers.  NWL is the first choice among those seeking short form payday loan...
Pesach Lattin -
Marketing Madness

Weekend Must Reads on How to Generate Traffic

If you didn’t already know (and if you don’t listen please) traffic is essential for any affiliate and performance marketer. Buying traffic is one...
Pesach Lattin -
Marketing Madness

Facebook Accused of ClickFraud

MediaPost covered this week for some reason a case in 2009, where Facebook has been accused of not following industry standards for “legitimate” clicks....
Pesach Lattin -
Marketing Madness

Google to Shutdown Half of AdMob

According to a recent release Google has decided to shut down all of AdMobs web advertising capabilities, leaving thousands of affiliate advertisers in the...
Pesach Lattin -
Marketing Madness

Get 3% CTR From 7Search

During the last two weeks I’ve been testing 7Search for the readers, trying different types of advertisements for the purpose of trying to develop...
Pesach Lattin -
Marketing Madness

Conversion Testing: Free Trial Accounts From Conversion202

Tracking202, Inc., a PPC solutions provider, has launched Conversion202 (www.Conversion202.com). Conversion202 is a Web-based software that allows online marketers to test and optimize their websites...
Pesach Lattin -
Marketing Madness

Essociate Threatens to Shut Down Industry

Never heard of the company Essociate? Neither has most of the industry. That’s because their business model, according to many CPA network owners I...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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