Marketing Madness

In order to start sharing a bit of our success and some of the knowledge out there, here at Performance Marketing Insider, we've decided...

Black Friday is just around the corner and many marketers have already started launching their holiday marketing promotions, but it's not too late to...

The SolutionSet MediaWhiz Partnership today announced that Jeremy Leonard has been appointed to the newly created position of senior vice president of strategy and...

The Stop Online Piracy Act is currently before the US House of Representatives Judiciary Committee, and hearing will begin this week. The online advertising...

Panthera Network is a global online marketing company that specializes in performance-based advertising. We generate high-quality leads, sales and panelists for our advertising and...

DIGITAS – Google has just announced the rollout of brand pages on Google+, their social networking platform. Though some brands started pages when the...

Interesting enough, Bing has decided to go into the directory business, launching "Editors' Pick." This to some may be a pointless maneuver as it...

It's amazing how many affiliates and advertisers don't go further than A/B testing - there are literally millions of dollars lost every month because...

Creating great headlines can often be difficult. However, there are some kick-ass headlines that always seem to work for some reason. So, if you...

Highlights from the just released Technorati report on the State of the Blogosphere point to the gathering strength and importance of bloggers -- all the more reason for performance marketing stakeholders to increase communication with bloggers and come to the table.

Microsoft, Yahoo!, and America Online have combined their advertising might to battle the companies with the most advertising revenue - Google and Facebook. The idea behind the companies’ alliance will...

For those sites that were affected by Panda’s big hand that slapped the daylights out of many marketers, there is something much worse coming....

Empyre Media announced today that the company will be providing all new and existing affiliates an End of the Year 10% bonus on all...

For those who are not yet aware, content locking or content unlocking is an up and coming technology within the performance marketing industry that...