Tuesday, February 25, 2025
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Marketing Madness

Marketing Madness

Social Media Marketing Tips 101

Social media marketing is obviously the hot new trend in our society. People are jumping on board and creating Twitter, Google Plus or Facebook pages...
Ron Cripps -
Marketing Madness

Facebook to Offer CPA Advertising?

Despite Facebook’s obvious dislike for performance based marketers and affiliates, it seems that Facebook is playing with the idea of some sort of cost...
Pesach Lattin -
Lawyers Run The World

Facebook Likes Against the Law?

Did you know that Facebook “likes” could be illegal? Accordig to a federal judge, Lucy Koh, a lawsuit against Facebook is allowed to continue....
Pesach Lattin -
Marketing Madness

Alleged Corrupt NYPD Police Officer Fought with Social Media

Technorati- When NYPD Police Officer Mehtab Malhi bought the house at 2842 Brigham Street in October 2011 he wanted to move his entire family...
Pesach Lattin -
Marketing Madness

Focus Your Efforts Where the People Go

The best way to attract an audience for your affiliate marketing efforts is to go where the people are. In that case, start with...
Kathy Neudorf -
Marketing Madness

In Memoriam: Sebastian Quezada

Yesterday I learned that my old friend Sebastian died. It wasn’t really a surprise, many people in the online advertising industry knew him and...
Pesach Lattin -
Marketing Madness

C-Level Executives Don’t Understand Performance Marketing

A recent IAB Affiliate Advertiser survey reveals that although more than three quarters of everyone who responded said their affiliate marketing spending had increased...
Kathy Neudorf -
Lawyers Run The World

New Bill Threat to Online Marketers

Congress is at it, again. The House Judiciary Committee is currently meeting to decide what the next steps are for SOPA. As an affiliate...
Michael Marchese -
Marketing Madness

Mommy Bloggers Gain Influence

It might seem old-fashioned but blogging is not to be overlooked as an effective affiliate marketing tool. Facebook has more than 800 million users; Twitter...
Kathy Neudorf -
Marketing Madness

New Google Affiliate API Released

Google just released an API for its affiliate network program. Using the new API, both publishers and advertisers will be able to automate different,...
Michael Marchese -
Marketing Madness

MaxBounty Celebrates Eight Years

Despite the many challenges currently being faced in the pay-for-performance advertising industry, MaxBounty is excited to begin their ninth year of always providing on-time...
Pesach Lattin -
Marketing Madness

Affiliates May Be Screwed by Marketplace Fairness

Recently, a bill was introduced in the senate called the “Marketplace Fairness Act”, or S.1832. At its most basic level, the bill would require...
Michael Marchese -
Marketing Madness

Group Buying Sites will Die Out

You may have been left with the opinion, if you were fortunate enough to read my column, "How Groupon's Value Is Based on Performance,"...
Pesach Lattin -
Marketing Madness

Ad Exchanges Will Kill Affiliates?

Ad exchanges are gaining significant traction in online advertising.  Do they pose a real and present danger to affiliate marketers? Ad Exchanges Defined As Wikipedia defines...
Michael Marchese -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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