In what seems to be a monthly update to considerable piss off site-owners, Google has announced a new change to their algorithm that will significant affect millions of website owners. The change, dubbed by Google as the “Page Layout Algorythm” is focused on hurting sites that have too many banners above the fold, and not … Read more
File-sharing website, MegaUpload.com has been shut down effective Janaury 19th, by federal prosecutors claiming that the website has violated piracy laws. The website, founded by entrepreneur (and convicted criminal) Kim Schmitz, was until being shut down, the #1 file sharing website. Much of its revenue was made from performance-based and affiliate marketing advertisements placed on … Read more
According to ComScore, the parent company of AdXpose an advertising verification company, a great deal of display advertising on the web is never actually seen. Using their new tool called Validated Campaign Essentials, Comscore claims they can actual track which advertisements are actually seen by consumers, and which are not. According to the report, the … Read more
According to TGB Digital, Facebook advertising is getting siginificantly more expensive. In a report just issued, the firm claims that during the fourth quarter of 2011, Facebook CPC ad prices increases 10% compared to the previous three months. During the Holidays, they claim that the price actually increased a whopping 55.7%, leaving marketers having to … Read more
Baynote, and ecommerce company has put together a report card on shopping experiences for consumers, and found strangely enough that using Facebook to shop for goods was a pretty bad experience. As the chart points out, retail websites were rated very well, but facebook got less than stellar reviews, actually scoring less than using phones … Read more
It seems ridiculous, but very soon Facebook will have at least 1 billion users worldwide. If you exclude all the spammer who make multiple accounts, that number might drop significantly, but its still a serious number. According to the folks at iCrossing, a digital agency, that might actually happen as soon as August 2012, based … Read more
ADOTAS – If you’re growing increasingly frustrated with being prompted to register as a new user on a website, if you have so many logins and passwords at this point you can’t keep track of them all, and if you notice your password fatigue is leading you to leave a site altogether if you can’t … Read more
As far as I remember, I’ve been doing surveys (since 2000 actually) asking who the best CPA Network is. Many of the networks that used to be in the top 10 aren’t around anymore, and more importantly, many of them are still in the top 10, year after year. For those that said the industry … Read more
Looking for Parties for Affiliate Summit East? With 2011 in the rear view mirror the performance marketing industry wastes no time in kicking off the new year and takes aim next week on Las Vegas for the annual pilgrimage that is ASW. Affiliate Summit West has a long and storied history providing the landscape and … Read more
ADOTAS – According to a report by Paul Allen, a Google+ “unofficial statistician” and the co-founder of Ancestry.com, Google+ now has 62 million users, and 24 percent of all of them joined in December alone. Allen explained he and his team have been keeping tabs on surnames on the network since July, with two adjustments … Read more
For those who didn’t know, a Fund has been set up by those in the online advertising industry to help Isabella Quezada, the daughter of Sebastian Quezada, a friend of many of us in the industry. “This fund was created in memory of our dear friend and colleague, Sebastian Quezada, who recently passed away without … Read more
According to Internet Security Firm CommTouch, the majority of Facebook Scams in 2011 used illegal and deceptive methods to promote affiliate marketing offers – most of them email or zip-submit offers. CommTouch claims that over 75% of all of the scams on Facebook were linked to several affiliate CPA networks and their affiliates promoting offers. … Read more
Facebook has announced that it will start putting ads in the news feed, a move that will grow their advertising inventory many-fold. However, it’s a very risk move that might actually end up harming them. A screenshot below shows an example, highlighting a Ben and Jerry’s campaign. The reason for this addition is simple: … Read more
Publish or vanish. The New Year will be bringing with it an understanding of the necessary shift that is critical for businesses. Becoming an internet publisher will become top priority and will bypass website creation. What Does This Mean? By using content marketing, a business provides high quality information for the customer and in return, … Read more
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