Wednesday, April 23, 2025

Marketing Madness

Facebook “Want” Button to Launch?

Possibly one of Facebook’s best contributions to the world of advertising has been the ever-famous Like button. It has helped with not only conversion...

Making Millionaires: Lead Generation

With LeadsCon around the corner and most of the industry preparing to storm New New York City July 24th-25th, it seemed appropriate to talk...

YouTube Announces Video Creation Marketplace

YouTube has long been a reliable place for advertisers to reveal new content to consumers. Now, it has become a place for advertisers to...

Steve Howe Beats a Fraudster

Steve Howe is the CEO and genius behind Convert2Media, one of those affiliate CPA networks that everyone is always talking about. He's also known...

LinkTrust Joins Growing Anti-Fraud Movement

As I mentioned last week, fraud protection is a must for any network in the industry, and any company that doesn’t integrate fraud systems...

Social Media Strategy is Key

There’s no doubt about the fact that social media is hot. If you don’t have a strong presence on the popular social media sites...

Creativity is Key in Facebook Conversions

Today’s American youth has become focused strongly on music and artistic creativity. Referred to as “hipsters” by many, this new generation of younger people...

Google’s Recommendations for Mobile Optimization

There are many things that every experienced advertising or marketing professional knows. Somewhere on the list are the following facts; mobile platforms are taking...

Credit Card Fraud Ring Busted

Preet Bharara, the United States Attorney for the Southern District of New York, and Janice K. Fedarcyk, the Assistant Director-in-Charge of the New York...

AOL Brings New Ads to Multiple Platforms

AOL was once the biggest name on the web, but since the explosion of mobile devices and Google and Facebook seemingly taking over the...

Android Has Bigger Success with Facebook Ads Than iPhone

The competition between Google’s Android operating systems and Apple’s iPhone operating system has been roaring on since smartphones were introduced to the public. This...

Matomy Offering Credit to Affiliates

Israeli powerhouse, Matomy Media group is now offering a unique plan to help affiliates hit by bad networks debts. Following in the footsteps of...

DirectTrack Loses More Clients

One can almost feel sorry for DirectTrack, who has seen its customer base slowly dwindle this last year.  Part of their issue was the...

Yammer gets $1.2 Billion from Microsoft

Businesses all over the world know that keeping a network is of the utmost importance. Not only do businesses need to be in contact...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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