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Marketing Madness

Marketing Madness

Target Tweets Make Twitter a Better Platform

Advertising on Twitter has always been sort of shaky, in that it’s impossible to target a certain demographic. The only way to reach a...
Pesach Lattin -
Marketing Madness

How to Gain Trust?

Every business wants a good reputation with consumers, having them believe that they are reliable and trustworthy. The known ways to create an online...
Pesach Lattin -
Marketing Madness

New Tricks from Facebook Introduced

Regardless of what people are saying about their techniques, Facebook is going to continue building up their name in advertising. Again and again we...
Pesach Lattin -
Marketing Madness

CPA Networks: Stop Bitchin’ on Facebook

You know what you’ll never see? The CEO of a fortune 500 company out on Facebook complaining about his workers, or his advertisers, or...
Pesach Lattin -
Marketing Madness

Why Are Advertisers Losing Interest in Social Media?

Social media is one of the best of many tools that marketers have for successful advertising. It’s shown great results in the past, and...
Pesach Lattin -
Marketing Madness

Mobile Advertising is Kicking Ass

You’re probably aware of how important mobile platforms have become, not only for advertisers and marketing, but for businesses and communication as well. Everywhere...
Pesach Lattin -
Marketing Madness

Affiliate Summit East Party will Shake with Vanilla Ice and Bubba Sparaxxx

The Dynamic is about to change.... Adknowledge, and CPAWay are bringing the swamp to New York City for ASE 2012. No charge for drinks,...
Thomas Dietzel -
Marketing Madness

Facebook Losing Users: Stock Drops

According to a recent study by Capstone Investments, Facebook has  lost 1% of their US and European user base over the last 6 months,...
Pesach Lattin -
Marketing Madness

Are CPA Networks Dishonest? The Value of Honesty.

Honesty (noun): a fairness and straightforwardness of conduct; adherence to the facts. Trust (noun): assured reliance on the character, ability, strength, or truth of someone...
Peter Tarr -
Marketing Madness

Google+ Makes You Feel Good?

We all remember the release of Google+ and how the success that it brought in didn’t seem to be quite as Google had expected....
Pesach Lattin -
Marketing Madness

Google’s War on Free Clicks

Since anyone who needs to find anything on the web will probably end up using Google search, you may have realized that the amount...
Pesach Lattin -
Marketing Madness

Marissa Mayer Takes the Hot Seat at Yahoo!

Yahoo! Is surely hoping that they can put the past couple years, and several CEO changes behind them and begin focusing again on their...
Pesach Lattin -
Marketing Madness

How to Make Your Website Sticky

Getting traffic to your website is one thing, but making sure your visitors stay is something else. One of the most common problems faced...
Mustafa Khundmiri -
Marketing Madness

Non-Payment Bandwagon Pile On

Perhaps you aren’t paying attention, but one of the top issues in the industry right now seems to be networks not paying their bills....
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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