Wednesday, January 22, 2025
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Marketing Madness

Adtech

AI Alchemy: How Zack Rosenberg Turns Content into Gold

We’re diving headfirst into the madcap world of Zack Rosenberg, the maestro behind Qortex, the ad-tech powerhouse shaking up the industry faster than a...
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CTV/OTT Streaming

8 Billion and Counting? The Real Deal with X’s Video View Numbers

Ladies and gentlemen, grab your popcorn, because X (formerly Twitter) is back with some eye-popping claims about its video content. They’re shouting from the...
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Marketing Madness

From ESPN to Clickbait: The Trade Desk’s Curated List of Digital Darlings

The Trade Desk, the darling of the demand-side platform (DSP) universe, has just unveiled its list of the top 100 premium publishers across the...
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Marketing Madness

Musk at Cannes: AI Annihilation, Free Speech Crusades, and Ad Begging

Elon Musk, ever the showman, has once again seized the spotlight, blending his apocalyptic AI prophecies with a desperate plea to win back advertisers...
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Adtech

Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment

Ah, Reddit. The digital playground where everyone from knitting grandmas to conspiracy theorists gathers to bicker about everything under the sun. But hold on...
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Adtech

Why Streaming Ads Make Me Want to Smash My TV

Streaming ads still suck. Like a swarm of mosquitos at a summer BBQ, they're relentless, annoying, and utterly out of place. We've been promised...
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Adtech

 Kevel’s Chief Alchemist: James Avery Turns Retail Media into Gold

[youtube https://www.youtube.com/watch?v=2YnBjDZ9ClQ?si=hkPTs9T8NVYRKQ9u&autoplay=1&w=560&h=315] James Avery doesn’t see the world quite the same as the rest of us. Where we see obstacles, he sees opportunities. This visionary...
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Adtech

What Exactly is ID Spoofing?

Welcome to the latest installment of "Ad Tech’s Dirty Laundry," where we expose the industry's unsavory secrets like they’re yesterday's gym socks. Today, we’re...
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Adtech

Taking Out the Trash: How Innovators Are Detoxing Adtech

Welcome to the wild world of adtech, where the middlemen – those those highway robbers, money-grubbing gatekeepers, and digital parasite – have reigned supreme...
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Adtech

Jeff Green’s Identity Crisis: The Trade Desk Becomes an Ad Network

Hold onto your coffee, The Trade Desk just threw us a curveball by pivoting to become an advertising network. You heard right. The beloved...
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Marketing Madness

What the Heck is Federating a Site?

Alright, gather ‘round, because we're about to unravel the enigma that is the fediverse. Picture this: According to my friends at Digiday, the Verge...
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Adtech

The Ad Tech Drama: Colossus, Adalytics, and Augustine Fou

If you haven’t heard the buzz about Colossus and Adalytics, you’ve likely been hiding under a rock—or perhaps just been too busy doom-scrolling to...
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Adtech

Welcome to the Brave New World of Call Centers – Now with 99% Less Human Interaction!

Guess What? Frank Casale, the grandmaster of outsourcing, has just unveiled his latest white paper, "The Call Center of the Future," and it's as...
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Adtech

Why Your Programmatic Strategy Sucks Without Curation (And How to Fix It)

I’m Pesach Lattin, and if you’re not familiar with me, you probably haven’t been paying attention to the ad tech world. I’ve been in...
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