Programmatic advertising is like that friend who never stops binge-watching “The Real Housewives” — you know it’s not great for you, but you can’t stop. For media buyers, it’s the ultimate double-edged sword, a love-hate… Can Curation Houses Be the Couples Therapist We All Need?
There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make them flinch. That’s who we’re dealing with here—dedicated, distracted, and delightfully obsessed. And if you’re in… How Advertisers Are Betting Big on Gamers in Q3 and Q4
Jon Walsh isn’t just a name in adtech; he’s a phenomenon. A legend. The kind of figure who has not only witnessed the wild, often chaotic evolution of digital advertising but has also been one… How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)
Netflix, once the uncontested ruler of the streaming universe, now seems to be playing a risky game of trial and error with its new ad-supported tier. With a staggering 40 million monthly users, you’d think… Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads
With the Senate race in Nevada heating up, it’s clear that the contest between incumbent Jacky Rosen and challenger Sam Brown is far from a snooze-fest. This is the kind of high-stakes, edge-of-your-seat drama that… Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State
Well, well, well, what do we have here? It seems Google, in all its infinite wisdom, has decided to go on a wild adventure of placing ads next to some of the most revolting content… Google’s New Playbook: Ads Next to Nazis and Naughty Bits
The FTC just dropped the hammer on one of the most obnoxious practices in the world of online marketing: fake endorsements. It’s about time, too, because if there’s one thing consumers don’t need more of,… The FTC vs. AI: Who Knew Regulating Lies Could Be So Complicated?
Ok, this might get me killed by the secret advertising police, if they existed — or at least some nasty comments and slander. The advertising supply chain—what a dumpster fire. It’s like someone took the… Meet the Monsters of the Ad Supply Chain: Greed, Inefficiency, and Cowardice
Jon Bond isn’t just a name in advertising; it’s a blazing marquee in the hall of fame of marketing mavens. This dynamo, who forged his reputation at the helm of Kirshbaum, Bond and Partners, is… Jon Bond: The Legend Who Ditched Cookies for a Weightless World
Ever heard of someone transforming from a tech-averse marketer to an AI trailblazer? Meet Naama Manova Twito, the co-founder of the world’s first fully autonomous AI marketing team. Fasten your seatbelts, folks; this isn’t your… From Technophobe to AI Maven: Naama Manova Twito’s Wild Ride
Google’s latest move is a doozy. After years of waffling on third-party cookies, the tech behemoth has decided to keep the cookies. On Monday, Google announced it would no longer axe support for third-party cookies… WTF Google: The Cookie Clusterf**k Continues
Hold onto your spreadsheets, people, because today we’re talking about Phoenix Ha—a powerhouse who ditched the glamour of Vogue for the grit of data crunching at AdBeacon. Picture a supermodel who can strut in stilettos… #MADWOMEN: From Catwalk Queen to Data Diva
Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall. Investors are sweating bullets, wondering if they’ve thrown billions into the next big thing or the… AI Hysteria: Are We Heading for Another Dot-Com Debacle?
Ah, the latest episode in the soap opera that is Elon Musk’s stewardship of the beleaguered platform formerly known as Twitter, now rebranded as ‘X’—because apparently, what this saga needed was a more cryptic moniker.… How Elon Musk is Rewriting ‘The Communist Manifesto’