Thursday, February 27, 2025
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Marketing Madness

Marketing Madness

Binary Option Fraudsters & Affiliates Caught by US SEC

The US Securities and Exchange Commission (SEC) hit affiliate marketers related to binary options schemes with record fines this year. Timothy Atkinson, his former...
Pesach Lattin -
Marketing Madness

How Does Predictive Advertising Work So Well?

Programmatic Advertising becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs. Predictive algorithms are everywhere. In an age when data are...
Pesach Lattin -
Marketing Madness

StubHub Accused of Massive Cheating of Affiliates

Secondary ticketing site StubHub has just been named in a lawsuit by Spotlight Ticket Management, which alleges that StubHub has violated federal and state...
Pesach Lattin -
Lawyers Run The World

Yes, Most of Influencer Marketing is Fraudulent

As an industry that has a history of settling for vanity metrics, influencer marketing is particularly susceptible to fraud. Recently, CBS reported that influencer marketing suffered...
Pesach Lattin -
Lawyers Run The World

VICE Claims CBD Lawsuits Might Kill Industry

Since the Food and Drug Administration can’t figure out whether supplements that contain cannabidiol, the marijuana-adjacent oil known as CBD, are legal, can a customer...
Pesach Lattin -
Lawyers Run The World

Why is Snoop Dog Promoting an Illegal Debt Relief Scam?

Facebook ads illegally promoting a debt relief scam seem to be all over the internet -- and feature celebrity rapper and marijuana aficionado Snoop...
Pesach Lattin -
Marketing Madness

FTC Cracking Down on CBD Cosmetic Marketing

The Food and Drug Administration (“FDA”) is cracking down on CBD. The government agency has confirmed that it sent new letters to 15 companies,...
Pesach Lattin -
Marketing Madness

Yes, CBD in Food Still Illegal In New York

If you look around the thousands of stores and shops across New York that sell CBD products, you’d probably answer “Yes, of course.” You...
Pesach Lattin -
Lawyers Run The World

Marketers Caught Bribing Facebook Contractor

A Facebook Inc. contractor has been fired for taking thousands of dollars in bribes from a shady marketing firm that had already been banned...
Pesach Lattin -
Marketing Madness

State Attorneys General Ask FTC to Increase Negative Option Marketing Enforcement

A coalition of twenty-three state attorneys general, led by New York AG Letitia James and Pennsylvania AG Josh Shapiro, recently submitted a letter to...
Richard B. Newman -
Marketing Madness

Risk Free Skin Offer Scam Forced to Refund

Nearly 80,000 consumers who signed up for “risk-free” trial offers for skin care products but were then enrolled in programs with recurring monthly charges...
Pesach Lattin -
Leaders

FTC Issues Influencer Guidelines

Influencer marketing is now a multi-billion-dollar industry used by big brands and small businesses alike. The release of the new guideline which outlines the marketing...
Pesach Lattin -
Marketing Madness

Pace Lattin Fights The Scammer

Originally Published in USA Herald. In the Internet space there is one guy who has for almost two decades exposed scammers, and stood for...
Pesach Lattin -
Lawyers Run The World

Brands will Lose Billions in Fraud During Holidays

According to the Arkose data of the 30% increase is digital fraud, 70% were from bot-driven account registrations. Those fraudulent accounts are used, in...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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