Investors Are Shying Away from Fluent Inc for Potential Problems with Spam and Data Sales
Fluent has for a few years been the golden boy for the co-reg industry. A company with little experience in online marketing outside of selling and trading data, one of the dirtiest markets in the industry goes public, and their founders make a killing using poorly understood buzzwords. Turns out investors are taking note: SeekingAlpha … Read more
Immunity Supplement Marketers Face Heightened Regulatory Scrutiny
Immunity supplements and express or implied COVID-19 prevention, treatment, cure or diagnosis-related representations are squarely within the crosshairs. Without limitation, a lack of competent and reliable scientific evidence with respect to the final product formulation – not just a single/handful of ingredient(s) – could prove disastrous for those hurriedly seeking to bring products to market without first ensuring that lawfully adequate substantiation is possessed prior to dissemination of claims.
Does Coronavirus Excuse Non-Performance Under a Contract?
The Coronavirus outbreak has raised a number of issues relating to contractual performance obligations. An excuse for non-performance of contractual obligations may potentially exist in the form of a “force majeure,” or “Act of G-d”) provision. Typically, force majeure provisions excuse non-performance for events such as natural disasters and war. While some force majeure clauses … Read more
Affiliate Vs Partner – What’s in a Name?
There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. ‘Affiliate vs Partner’ was even the Keynote panel session at Affiliate Summit West this year – and even that was inconclusive.
