Marketing Madness

Immunity supplements and express or implied COVID-19 prevention, treatment, cure or diagnosis-related representations are squarely within the crosshairs. Without limitation, a lack of competent and reliable scientific evidence with respect to the final product formulation - not just a single/handful of ingredient(s) - could prove disastrous for those hurriedly seeking to bring products to market without first ensuring that lawfully adequate substantiation is possessed prior to dissemination of claims.

Amazon banned Commission Junction and Skimlinks from Amazon starting in April from running Amazon's affiliate program. These affiliates will not earn a commission on...

The Coronavirus outbreak has raised a number of issues relating to contractual performance obligations. An excuse for non-performance of contractual obligations may potentially exist...

New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting increasingly strict...

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You can’t just...

The Federal Trade Commission and Federal Drug Administration took action by sending warning letters to several companies for allegedly selling products using deceptive or...

There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.

In response to an administrative complaint filed by the Federal Trade Commission ("FTC"), Shop Tutors d/b/a LendEDU ("LendEDU") has agreed to enter into a settlement agreement to address...

CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company's history,...

Many marketers share a common predicament; they often understand the strategic value of using technology to improve customer engagement, but they don’t know how...

Email marketing is generally considered one of the most effective advertising strategies for businesses, but did you know that around 77% of consumers prefer...

If you’re already taking advantage of an affiliate marketing program for your business, you know the benefits this strategy can bring in terms of...

Social media is an undeniable asset to modern marketing campaigns, providing brands with direct access to prospective customers as well as offering up a...

One of the top EDU offers out there today is International Career Institute. The pursuit of education has changed in the past decade.  An increasing...