Thursday, February 27, 2025
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Marketing Madness

Lawyers Run The World

Affiliate Scammers Michael Giannulis and Michael Williams Named by Feds for $300 Million in Fraud

The Federal Trade Commission (FTC) cracked down a group of affiliate marketers who ensnared consumers into a fraud business coaching program called My Online...
USA Herald -
Marketing Madness

Covid19 Grows eSports Wager Affiliate Programs

Media Central Corporation Inc. (CSE:FLYY)(FSE:3AT) ("MediaCentral" or the "Company") today announced that it has entered into several affiliate marketing partnerships with leading esports gambling...
Pesach Lattin -
Lawyers Run The World

FTC Warns MLM Companies about Promoting Fake Coronovirus Cures

The FTC sent letters to Arbonne International, doTerra, Modere, Pruvit Ventures and Total Life Changes...
Pesach Lattin -
Lawyers Run The World

FTC Alleges App Developer Violated COPPA by Allowing Ad Networks to Collect PI of Child-Directed Users

The Federal Trade Commission has announced that a developer of apps that are popular with children has agreed to pay $150,000 and to delete...
Richard B. Newman -
Leaders

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune builds software that helps companies manage...
Pesach Lattin -
Marketing Madness

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...
Mandy O'Brien -
Lawyers Run The World

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than $40.2 million...
Richard B. Newman -
Crypto Blockchain

Feds Go After Israeli Crypto Marketing Scam

Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.
Pesach Lattin -
Leaders

How to Win Affiliate Marketing During Covid19

As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they must adjust...
Robert Glazer -
Lawyers Run The World

FTC Sends More Letters Warning Marketers to Stop Making Unsupported COVID-19 Prevention Claims

The Federal Trade Commission announced it has sent 45 warning letters to marketers about  unsubstantiated claims that their products and therapies can treat or...
Richard B. Newman -
Marketing Madness

Discovering Values during #Covid19

As weeks are turning into months in our new normal, I’ve found it helpful to spend time focusing on the progress being made in...
Robert Glazer -
Marketing Madness

The Affiliate Maturity Curve: Graduating from Banners to Lifetime Value

Let’s face it: Affiliate marketing gets a bad rap. Once considered a channel fraught with black-hat players, fraud, weak strategy, and an overall lack...
Mandy O'Brien -
Marketing Madness

How to establish a brand in 10 Steps

Here are the 10 easy steps on how to eastablish you brand for your business: 1. Start by defining your brand Review the service or product...
Tushar Balchandani -
Marketing Madness

Investors Are Shying Away from Fluent Inc for Potential Problems with Spam and Data Sales

Fluent has for a few years been the golden boy for the co-reg industry. A company with little experience in online marketing outside of...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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