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Marketing Madness

Adtech

ThinkPad to Think Big: Rabin’s No-Nonsense Path to Lenovo’s Future

David Rabin, Lenovo's CMO for the Solutions and Services Group (SSG), is like the guy in a high-stakes poker game who looks at everyone...
Pesach Lattin -
Adtech

Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing

Welcome to the Wild West, where the metrics are made up, the KPIs don’t matter, and everyone’s got their own interpretation of success. If...
Pesach Lattin -
Adtech

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the fine art of playing dumb, denying they're building a TV OS like a kid with...
Pesach Lattin -
Adtech

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show in Silicon Valley—a legal battle royale where the DOJ is hell-bent on bringing Google’s ad...
Pesach Lattin -
Adtech

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a "scoop" yesterday announcing that the IAB and MRC are collaborating on attention...
Pesach Lattin -
Adtech

Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops binge-watching “The Real Housewives” — you know it’s not great for you, but you can't...
Pesach Lattin -
Gaming

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make them flinch. That’s who we’re...
Pesach Lattin -
Adtech

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Jon Walsh isn’t just a name in adtech; he’s a phenomenon. A legend. The kind of figure who has not only witnessed the wild,...
Pesach Lattin -
Adtech

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Netflix, once the uncontested ruler of the streaming universe, now seems to be playing a risky game of trial and error with its new...
Pesach Lattin -
CTV/OTT Streaming

Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

With the Senate race in Nevada heating up, it's clear that the contest between incumbent Jacky Rosen and challenger Sam Brown is far from...
Pesach Lattin -
Marketing Madness

Google’s New Playbook: Ads Next to Nazis and Naughty Bits

Well, well, well, what do we have here? It seems Google, in all its infinite wisdom, has decided to go on a wild adventure...
Pesach Lattin -
Artificial Intelligence

 The FTC vs. AI: Who Knew Regulating Lies Could Be So Complicated?

The FTC just dropped the hammer on one of the most obnoxious practices in the world of online marketing: fake endorsements. It’s about time,...
Pesach Lattin -
Adtech

Meet the Monsters of the Ad Supply Chain: Greed, Inefficiency, and Cowardice

Ok, this might get me killed by the secret advertising police, if they existed -- or at least some nasty comments and slander. The...
Pesach Lattin -
Data

Jon Bond: The Legend Who Ditched Cookies for a Weightless World

Jon Bond isn’t just a name in advertising; it’s a blazing marquee in the hall of fame of marketing mavens. This dynamo, who forged...
Pesach Lattin -
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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