Wednesday, February 26, 2025
All

Marketing Madness

Lawyers Run The World

Lead Generators Beware: Web Session Data Technologies May Present a Legal Problem

Attention Lead Generators.
Richard B. Newman -
Lawyers Run The World

TikTok Gets Bad News from Congress, But What is the Danger?

It's bad news, again, for TikTok, the Chinese owned company that implores teens to dance and do stupid challenges.  Senators Mark Warner and Tom Cotton,...
Pesach Lattin -
Marketing Madness

The EU Digital Services Act will Affect Online Marketing for Decades

The European Parliament has agreed on the Digital Services Act (DSA), a package of bills that would wrap red tape around Big Tech activities...
Pesach Lattin -
Lawyers Run The World

Proposed FTC Influencer Guidelines Change the Game

The Federal Trade Commission (“FTC”) recently announced its long awaited proposed changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising...
Pesach Lattin -
Marketing Madness

How to Create Customer Journeys with Anonymous Data

In the age of data privacy concerns, brands must get creative in their use of customer data to personalize shopper journeys. This is where...
Pesach Lattin -
Marketing Madness

Viewability isn’t All That to Look At

We aren't sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric for advertising,...
Pesach Lattin -
Marketing Madness

How to Use the 4A Framework For Marketing Genius

The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. ...
Pesach Lattin -
Crypto Blockchain

Is the Metaverse Just One Big Scam?

Metaverse spending is predicted to total $5 trillion in 2030, according to a new report from McKinsey. The report, which surveyed 2,000 people across...
Pesach Lattin -
Leaders

Netflix to Purchase Roku?

Roku has been having a tough time lately. The once high-flying streaming company has seen its stock price drop by about 80% since July...
Pesach Lattin -
Marketing Madness

Three Common Pitfalls of Social Media Marketing

There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people...
Pesach Lattin -
Marketing Madness

WTF is “Multi-Touch Attribution?”

Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a conversion. It...
Pesach Lattin -
Marketing Madness

WTF is “First-Party Data? And why is it so Important?

First party data is defined as data that your company has collected directly from your audience -- made up of customers, site visitors, and...
Pesach Lattin -
Lawyers Run The World

Why So Much Fraud in Online Advertising?

I’ve been tracking down fraudsters for quite a bit, first for the US Secret Service, and then in the advertising industry in my publications....
Pesach Lattin -
Lawyers Run The World

Regulating the Metaverse: The Rise of Virtual Influencers

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within...
Allison Fitzpatrick -
1...282930...564Page 29 of 564

Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

You might also likeRELATED
Recommended to you

Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
Pesach Lattin -
Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Pesach Lattin -

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com