Wednesday, February 26, 2025
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Marketing Madness

Marketing Madness

What Are Outstream Video Ads?

There’s no doubt that online video is booming. By 2019, it’s expected to generate 15.4 billion in spend and hog 80% of all internet...
Pesach Lattin -
Marketing Madness

Tips for Sellers of Coaching Services and Work-at-Home Opportunities

            Providers beware.             The Federal Trade Commission and state attorneys general continue to aggressive investigate and enforce legal regulations relating to offers for business...
Richard B. Newman -
CTV/OTT Streaming

Netflix’s Advertising Plan is Too Expensive and It Sucks

Netflix ad prices could be too expensive for some companies at $65 cost per thousand, according to a Wednesday report from The Wall Street...
Pesach Lattin -
Marketing Madness

WTF Are UTM Codes?

With cookies dying, it's time to talk about UTM codes.
Pesach Lattin -
CTV/OTT Streaming

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report...
Pesach Lattin -
Leaders

Q&A with Tom Bowman, Non-Executive Director, multilocal

Tom Bowman has worked at media owners, agency side, and in ad tech; having held a number of global roles at organisations such as...
Pesach Lattin -
Crypto Blockchain

How Scammy Are NFTS Really?

I remember when NFTs started, everyone said this would be the newest most amazing thing and that it would totally transform technology where everyone...
Pesach Lattin -
Leaders

Why the Trade Desk is Taking Over

People said that you couldn’t compete with Google. In the world of digital advertising, Google reigns supreme. The company has crushed almost all its...
Pesach Lattin -
Marketing Madness

Why Would Comcast Buy Vizio?

If the reports are true, it would seem that Comcast is interested in acquiring Vizio, a U.S.-based smart TV company. This would be a...
Pesach Lattin -
Marketing Madness

Why Wearable Tech Advertisements Are Going to Be Big

It’s my job to know everything in marketing and advertising online, and after over 20 years of writing about it and owning companies in...
Pesach Lattin -
Marketing Madness

Does Facebook Want to Ruin the Metaverse?

Facebook…Errr… Meta.. is really into the Metaverse. Some say that even Mark Zuckerberg is obsessed with the metaverse. It's no secret that the founder and...
Pesach Lattin -
Marketing Madness

Social Media Has Died: What Brands and Marketers Must Know

It’s been said that people don’t know what they want until you show it to them. And, in the case of social media, this...
Pesach Lattin -
Leaders

Why The TradeDesk is Taking Over

People said that you couldn’t compete with Google. In the world of digital advertising, Google reigns supreme. The company has crushed almost all its...
Pesach Lattin -
Lawyers Run The World

Report: 10% of Programmatic Ads on Fraudulent Sites

A new study from Ebiquity has found that almost 10% of programmatic ad spend in the US goes to low-quality, low-value websites designed to...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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