Your social proof is the element of conversation that verify your brand. From customer and client testimonials to media interviews and even contributed content, your social proof is built with every interaction you make on behalf of your brand. Even if you are just starting or transitioning into a new market, one of your main … Read more
Walmart’s New Partnership with TikTok and Snap Could be a Game Changer for Advertisers Walmart recently announced a new partnership with two of the hottest social media platforms out there: Snap and TikTok. This partnership will enable advertisers that use Walmart Connect to buy in-stream ads on TikTok and image, AR, and e-commerce ads on … Read more
I’ve been doing the exchange game for a long time: I helped build the rightmedia network, which was sold to yahoo, built the Luna Network sold to Google, and even worked on the DoubleClick Exchange, EngageBDR and a bunch others. I’ve seen the technology come and go, seen exchanged turn to programmatic, seen site-specific buys … Read more
Traditional TV advertising is becoming increasingly expensive, and many companies are struggling to justify the cost. CTV advertising offers a more budget-friendly alternative that can still provide significant exposure. While the CTV market is growing, it remains relatively untapped, providing opportunities for early adopters. In addition, CTV allows you to target specific demographics more effectively … Read more
As more and more companies move towards automated customer service, it’s important to remember the importance of conversation marketing. This term is used for all of the interactions made one-on-one between customers and the company in real-time. This type of marketing is pretty straightforward as it requires a direct connection between the consumer and the … Read more
There’s no doubt that online video is booming. By 2019, it’s expected to generate 15.4 billion in spend and hog 80% of all internet traffic. The reason, Eric Wheeler says in a blog post for ClickZ, is video’s ability to “cut through the clutter and engage target audiences.” And as we know, engagement is key … Read more
Providers beware. The Federal Trade Commission and state attorneys general continue to aggressive investigate and enforce legal regulations relating to offers for business coaching services and work-at-home opportunities. Without a doubt, there are various red flags that will almost always draw the attention of regulatory agencies. For example: Express or implied representations … Read more
Netflix ad prices could be too expensive for some companies at $65 cost per thousand, according to a Wednesday report from The Wall Street Journal. WSJ received this information from ad buyers who met with Netflix and its ad partner Microsoft last week. The price is higher than what streaming platforms typically charge advertisers, said … Read more
The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report shows that, as of July, 34.8% of all TV content consumed by Americans came from streaming services like Netflix and Disney+, while only 34.4% came from cable providers like HBO. … Read more
Tom Bowman has worked at media owners, agency side, and in ad tech; having held a number of global roles at organisations such as Microsoft and BBC Worldwide. Bowman has over a decade of experience advising UK start-ups and scale-ups and boasts a strong track record of building international sales networks. For me, it’s always … Read more
I remember when NFTs started, everyone said this would be the newest most amazing thing and that it would totally transform technology where everyone would be using them control transactions and prevent fraud, and would be more than just a fad for early adopters. Of course since their inception in 2015, non-fungible tokens (NFTs) have … Read more
People said that you couldn’t compete with Google. In the world of digital advertising, Google reigns supreme. The company has crushed almost all its competitors, thanks to its unmatched technological capabilities. However, one rival is emerging as the best hope to challenge Google’s monopoly: The Trade Desk. The company has been growing rapidly in recent … Read more
If the reports are true, it would seem that Comcast is interested in acquiring Vizio, a U.S.-based smart TV company. This would be a significant move for the company, as it looks to augment its smart TV strategy. According to Protocol, Comcast spoke to Vizio last year, and again earlier in 2022. The report says … Read more
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