Wednesday, February 26, 2025
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Marketing Madness

Marketing Madness

Instagram is Reportedly Introducing More Ads, and Here’s What That Means for Marketers

It looks like Instagram is about to get a whole lot more crowded—and we're not just talking about influencers and meme accounts. Earlier...
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Marketing Madness

The Following 18 Retailers at Risk of Bankruptcy

CMOs beware: A bunch of companies are running the risk of going bankrupt, according to FRISK scores. It's no secret that the economy has been...
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Marketing Madness

The Rise of Influencer Burnout and How CMOs Can Respond

A new survey from affiliate marketing platforms Awin and ShareASale paints a grim picture of the mental health of online influencers. The study...
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Marketing Madness

Attention is the New Visibility

With attention metrics and technology starting to gather pace in the industry, the time is now for marketers to improve the ad experience for...
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Leaders

Q&A with Dave Morgan, CEO of Simulmedia on Television Convergence

Dave Morgan is the CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral...
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Marketing Madness

Inside Warner Brothers Discovery’s Global Townhall

Warner Bros. Discovery held a company-wide town hall on Wednesday, with CEO David Zaslav and his top creative deputies discussing the state of the...
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Lawyers Run The World

Inside Twitter’s Child Pornography Problem

Social media platforms have been under increasing scrutiny in recent months for their failure to police content effectively. The latest example comes from Twitter,...
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Marketing Madness

Apple Music is Taking Over Sponsorship Duties for the Super Bowl Halftime Show in a New Multi-Year Agreement with the NFL

In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an announcement from...
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Marketing Madness

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use those exchanges...
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Marketing Madness

How Important is Social Proof to Social Consumers in Broad Social Media Networks?

Your social proof is the element of conversation that verify your brand. From customer and client testimonials to media interviews and even contributed content,...
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Marketing Madness

Walmart’s New Partnership with TikTok and Snap Could be a Game Changer for Advertisers

Walmart's New Partnership with TikTok and Snap Could be a Game Changer for Advertisers Walmart recently announced a new partnership with two of the hottest...
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Marketing Madness

Five Reasons Programmatic is Bad for Advertisers (And the Industry)

I’ve been doing the exchange game for a long time: I helped build the rightmedia network, which was sold to yahoo, built the Luna...
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Marketing Madness

Five Myths About CTV Advertising

Traditional TV advertising is becoming increasingly expensive, and many companies are struggling to justify the cost. CTV advertising offers a more budget-friendly alternative that...
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Marketing Madness

Five Reasons Conversational Marketing is Rocking

As more and more companies move towards automated customer service, it's important to remember the importance of conversation marketing. This term is used for...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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